Thomas Cook introduces UAE Dirham to its Border Prepaid Card

Thomas Cook (India), has launched the United Arab Emirates Dirham (AED) as a key currency to its multi-currency Borderless Prepaid Card, thereby offering customers the convenience and flexibility of loading nine global currencies on a single card.

Kailash Gupta, Senior Vice President & Head of Payment Solutions, Thomas Cook (India), said, “The introduction of the AED to our multi-currency Borderless Prepaid Card portfolio intends to capitalise on this growth momentum and offer our UAE bound travellers a simple, smooth and secure payment solution.”

“Data reveals that Dubai witnessed a noteworthy 15 per cent YoY increase in 2017 with 2.1 Mn. visitors; India retaining the top spot as its largest source market. In addition, India is equally a leading source market for Abu Dhabi with an 11.4 per cent YoY increase in 2017,” he adds.

The new prepaid card will now create a seamless payment experience for its customer base of over 500,000, offering convenience, ease and security in spending while travelling across the UAE.

The multi-currency Borderless Prepaid Card’s features include:

  • Global acceptance and access to 2 Mn ATMs, over 34 Mn merchant establishments and e-commerce websites
  • Chip & pin security
  • Comprehensive global support and free emergency cash disbursement & global card replacement
  • Comprehensive fraud protection insurance

Mubarak Al Nuaimi, Director of Promotion and Overseas Offices Department at the Department of Culture and Tourism – Abu Dhabi, said: “India has a massive potential to expand the tourism inflow to Abu Dhabi and we are aiming to increase the share of Indian tourists from the overall target number of 5.5 million visitors by the end of 2018. Moving forward, we will keep leveraging our network of partners and stakeholders as to cement the Emirate’s position as a destination of distinction for world-class tourism, family vacations, leisure and weddings.”