Thomas Cook (India) has identified Maharashtra as a significant growth market for its foreign exchange business and to leverage this opportunity, it has opened a branch at Hinjewadi, Pune. Hinjewadi, one of the India’s largest Special Economic Zones (SEZ), is home to India’s corporate houses and MNCs, including top IT majors. Via its new outlet, the company aims at harnessing this significant yet underleveraged opportunity for its foreign exchange business. The new branch takes the total foreign exchange network for the company in Pune to six and 30 in Maharashtra.
The outlet will also offer prepaid travel cards. Thomas Cook India also has a forex app. Mahesh Iyer, Chief Executive Officer, Thomas Cook (India), said, “Maharashtra has been identified as a key source market and Pune is a strong growth driver that continues to deliver over 30 per cent YoY for our Foreign Exchange business. We have hence selected the prime location of Hinjewadi for our new outlet in Pune- its viable catchment of consumers across families, young professionals and business travellers offers us significant opportunity.”