Thailand Convention and Exhibition Bureau has launched two new mobile applications, Smart BIZ Event and Smart BIZ Organizer for Thailand’s MICE industry. Through its unique innovation, the strategy is aimed to stimulate the growth of MICE events in the country, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning.
Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.”
TCEB also developed a mobile application called ‘Biz Thailand’, to respond to the rising trend of smartphones. The app provides information in Thai and English languages. It helps in giving out details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.