TCEB highlights focus areas to enhance MICE

The new President of Thailand Convention and Exhibition Bureau (TCEB) has highlighted four focus areas to enhance MICE in the country: growing in parallel with the development of the country, growing in a high potential market, growing with equality and growing strongly. Chiruit Isarangkun Na Ayuthaya, President of TCEB, said, “TCEB has the direct duty of developing every aspect of the MICE industry, from considering the needs of the market, the strengths and weaknesses of the country, the problems within the country, and to find ways to overcome those issues, as well as developing every area related to MICE, which is the appropriate role of the public sector.”

From statistics over the last 10 years, Thailand has received approximately 150 billion baht of revenue from the MICE industry, both domestic and international, created approximately 164,000 jobs, and gained around 10.5 billion baht of revenue from taxation. Furthermore, in 2016, the International Congress and Convention Association, or ICCA,placed Thailand as having hosted174 events, ranking Thailand 24th, an improvement from 27th in 2015, with Bangkok, Chiang Mai and Pattaya ranking higher than the previous year as well. In terms of exhibitions, the Global Association of the Exhibition Industry, or UFI, ranked Thailand the number 1 among ASEAN nations in terms of exhibition space sold over the past 5 years (2011-2015). In terms of general exhibition space, Thailand ranked in the top five ASEAN countries. Additionally, Thailand has a total of 256,984 metres squared of exhibition space across nine exhibition centres in Bangkok and other important MICE cities.

To build MICE into a key sector in developing the country, therefore requires the use of four directions for enhancing the MICE industry and create more stability. Ayuthaya says, “It is expected that in the 2017 budget year, there will be a total of 27.1 million MICE travellers in Thailand, generating revenue of 155 billion baht, separated into 1,109,000 international MICE visitors, generating revenue of 101 billion baht, and 26 million domestic MICE travellers, generating 54 billion baht in revenue. Additionally, we will be able to meet the target of driving the MICE industry to be a key player in creating prosperity, distributing income to the regions through the MICE industry, and creating strength and sustainability for the economy of the country.”

In 2017, Thailand is preparing to host several important international conferences such as 2017PCMA Global Professional Conference – Asia Pacific, between 28th – 31st August in Bangkok, UIA’s Associations Roundtable Asia-Pacific 2017, between 21st – 22nd September in Chiang Mai, IT&CM Asia & CTW Asia Pacific 2017, 26th – 28th September in Bangkok, which is an important tradeshow for Asia that Thailand will be hosting for the 16th time, SIGGRAPH Asia 2017, between 27th – 30th November in Bangkok, which is a world-class seminar and exhibition on computer graphics and animation. Additionally, in 2019, Thailand has won the rights to host other global events such as SITE Global Conference 2019, which is the international conference of organizations in incentive business.