Tag Archives: Virgin Atlantic

Virgin Group and Virgin Atlantic to launch new loyalty programme

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Virgin Group and Virgin Atlantic have announced their intention to launch a new Virgin-wide loyalty programme, with unique and differentiated reward opportunities, to reward customer loyalty across Virgin branded companies. This new loyalty programme will offer members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s frequent flyer programme, across a range of products and services. A new company, Virgin Group Loyalty Company (VGLC), will be established to own and manage this exciting Virgin loyalty programme. Virgin Red, an existing loyalty start-up within the Virgin Group, will also be integrated into the group-wide loyalty programme, as we bring reward across the Virgin family together into a single company and create a more valuable offer for our customers. VGLC will launch in 2019 and will be owned by Virgin Group and Delta Air Lines. Flying Club will continue as the frequent flyer programme for Virgin Atlantic’s customers and will continue to use miles as its currency. Flying Club members will continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do today. In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty programme. Andrew Swaffield has been appointed as CEO to lead VGLC. Andrew was previously Chief Executive of Avios and oversaw its creation, and most recently was CEO of the Monarch group. Prior to that he spent 17 years with British Airways and 10 years with Thomas Cook. Swaffield, said: “Virgin is one of the most admired brands in the UK and across …

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Virgin Atlantic’s three new ways to fly

VirginAtlantic

Virgin Atlantic has announced the launch of three new ways to fly Economy as part of a multimillion-pound investment in the cabin for the 21st century traveller. Recognising that one size doesn’t fit all, from spring 2018 Virgin Atlantic will introduce ‘Economy Delight’, ‘Economy Classic’ and ‘Economy Light’ tickets. The three new ways to fly will allow passengers to choose the product that suits their budget and travel style. “We’re unveiling the biggest change to our Economy cabin in over a decade – launching three new ways to fly and a host of innovations on the ground and in the air as part of a wider £300 million investment. We know that one size doesn’t fit all, and soon our passengers can afford to be choosy and still travel in the UK’s leading economy cabin,” says Craig Kreeger, Chief Executive, Virgin Atlantic.

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Delta rolls out RFID tags for Heathrow travellers

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Delta’s focus on innovation has moved up a gear with the roll out of a new service which allows customers to keep track of their checked bags on its flights between London Heathrow to the United States via their mobile phones. Radio Frequency Identification bag tags are added to all checked luggage enabling customers to receive real-time updates on the whereabouts of their luggage from check-in to the arrival carousel. The tags are read by RFID antennas at various points along the journey and customers receive push notifications via their phones on the Fly Delta app, setting new standards for what customers can expect when they travel with Delta. “Carrying more than 1.3 million bags between London Heathrow and the United States each year, our new service gives customers peace of mind because they know we’re looking after their bags every step of the way,” said Corneel Koster, Delta Senior Vice President, Europe, Middle East, Africa, and India. “Following a successful roll-out in the US, we are on track to equip all of our international stations, including Heathrow, with this technology as part of our continued efforts to improve our customer experience.” Initial results of RFID-tagged items show they are tracked at a 99.9 percent success rate, ensuring proper routing and loading. In addition to live updates, customers can also access a map view of their bag’s journey when travelling in the United States through the Delta Fly app. Delta has invested more than $50 million to ensure the accurate routing and loading of the 180 million bags it handles each year. This commitment to reliability has been recognised with Delta recording the lowest mishandled bag numbers in US Department …

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