Tag Archives: Thailand Convention and Exhibition Bureau (TCEB

TCEB launches ‘Thailand: REDEFINE Your Business Events’

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Thailand Convention and Exhibition Bureau (TCEB) has launched new campaign Thailand: REDEFINE Your Business Events to transform the organisation’s role from a supporter and marketer of business events hosted in Thailand, to that of a thought leader, partner, collaborator, co-creator and enabler of future solutions within the industry. The campaign will be underpinned by proactive marketing strategies and activities to attract more premium convention, meeting and incentive groups from long haul destinations like Europe and the Americas.  The campaign calls for collaboration between the Thai business events community and international event planners, to create new event content and strategies to drive stronger returns on investment, time, effort and engagement.  TCEB’s experience over the past 12 months – working with the Society for Incentive Travel Excellence (SITE) in preparation for the SITE Global Conference happening from 11 to 14 January 2019 in Bangkok – embodies the spirit of true collaboration. Nichapa Yoswee, Senior Vice President of TCEB, explains: “TCEBTCE and the Thailand host committee have been working for the past year to ensure that SITE’s conference content reflects the spirit of Thai hospitality and creative excellence. Delegates will experience amazing off-site social networking locations including cultural interactive experiences in locations along the Bangkok River.” “Thailand welcomes business events which centre on knowledge, creativity and culture, and provides opportunities to gain invaluable experience. As part of our new campaign ‘Thailand: REDEFINE Your Business Events’, we welcome global event planners such as SITE, to collaborate with our Thai community to create new experiences for participants using Thailand’s rich content. A cash reward programme has also been introduced to MICE agents and intermediaries, who accumulate meetings and incentives group numbers or spending in a year …

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TCEB unveils ‘Thailand Connect’ campaign for 2018

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Thailand Convention and Exhibition Bureau (TCEB) unveiled the marketing communication campaign for the year 2018 entitled ‘THAILAND CONNECT Your Vibrant Journey to Business Success, decoded with chapters of possibilities’. The campaign is aimed at further enhancing a position of Thailand as leading bleisure destination in the region. The bureau expects that, by the end of next year, the country will welcome 1,192,000 international MICE visitors which generate revenue of 112 billion baht. Supawan Teerarat, Vice President of TCEB’s Strategic and Business Development, said, “TCEB has been introducing key fundamental pillars of MICE industry which include a diversity of destination, business opportunities, and people of Thailand. These strengths are well positioning Thailand as a leading destination for bleisure activities in the region.” TCEB’s campaign was launched at the 25th Incentive Travel & Convention, Meetings Asia (IT&CMA), and the 20th Corporate Travel World Asia-Pacific (CTW Asia-Pacific). The IT&CM Asia is recognised as the leading international MICE event centered in Asia-Pacific. “The marketing campaign is aimed at raising the industry profile and visits. International events which will be held in Thailand in the coming years include: the 2018 MDRT Experience and Global Conference during 1-8 February; Bangkok Entertainment Fest during March-June; Sport Accord Convention 2018 during 15-20 April; ASEAN Sustainable Energy Week 2018  during 6-9 June; ProPak Asia 2018 during 13-16 June;  the 45th International Council for Traditional Music (ICTM 2019) during 7-14 July; the 31st Congress of Asia-Pacific Association of Cataract & Refractive Surgeon (APACRS 2018) during 19-21 July; Beyond Beauty Asean Bangkok 2018 during 20-22 September; and Metalex 2018 during 21-24 November,” Teerarat concluded.

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Thailand ranks 24th position for MICE: ICCA

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With more than 300 meetings and trade shows to be organised in Thailand during the second half of this year, the Thailand Convention and Exhibition Bureau (TCEB) is aiming to create a sustainable growth. Early this month, the International Congress and Convention Association (ICCA) put Thailand on the 24th  position in the world’s association meeting destination list, up from the 27th  of last year. Paris was ranked number city one in the survey. In addition, the rank of Bangkok also jumped from 16th to 12th position. Chiruit Isarangkun Na Ayuthaya, Acting President, TCEB, said the improved ranking reflect the high preference related to Thai competitiveness and professionalism in the world’s MICE industry thus bringing in increasing number of such events to Thailand. An initial survey indicates that during the period from June to December this year, about 360 events are being organised in Thailand, about 75 per cent of them are international scale conference and trade exhibition. “Thailand popularity is on the rise. We see some exceptional large event coming to Thailand such as Thaifex-World of Food Asia that is expected to draw 70,000 people to the show in early June. And last month, Thailand was the host of Intermatch at 31,000 people and Infinitus at 8,000 people,” he added. In 2015, the Thai MICE industry generated a total direct revenue of 150 billion baht, responsible for 164,000 jobs with a GDP contribution of 0.77 per cent.

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TCEB unveils digital strategy for MICE app

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The Thailand Convention and Exhibition Bureau (TCEB) unveiled a digital MICE strategy highlighting the ‘Biz Thailand’ mobile application, an information gateway for MICE travellers. Nopparat Maythaveekulchai, TCEB President said, “This year TCEB continues to promote the readiness of Thailand’s MICE industry through a comprehensive Digital MICE marketing strategy, utilising online channels to support the bureau’s key marketing activities.” Through the third edition of the Spice Up Your Business Agenda competition in 2016, TCEB will expand its collaboration with the Tourism Authority of Thailand, Thai Airways International PCL, the Ministry of Commerce’s Department of International Trade Promotion, Thai Smile Airways Limited, and Visa International (Thailand).

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