Tag Archives: TCEB

Thailand Bullish on MICE for 2019

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International travellers attending events in Thailand generated revenue of THB18,031 million during the first quarter of the fiscal year 2019 according to Thailand Convention and Exhibition Bureau (Public Organization) or TCEB. In the report covering the first quarter October to December 2018 of the current fiscal year that ends 30 September 2019, TCEB president, Chiruit Isarangkun Na Ayuthaya, confirmed Thailand welcomed 241,407 high spending international MICE travellers. Accommodation, food & beverage, and shopping topped the spending list. “Of the four core segments making up MICE (meetings incentives, conventions and exhibitions), the exhibition sector demonstrated an outstanding performance with visitors increasing by 60.66%,” the TCEB president reported. “The growth was supported by key factors including positive trends in the global economy, while MICE travellers continue to show confidence in Thailand reflecting the government’s efforts to stimulate business activities and travel sector,” he added. Contributing factors that increased the revenue earned from the MICE industry in the first quarter included the waiver of the visa-on-arrival fee launched in November 2018 for 21 nationalities. Waiving the fee benefited travellers from China and India. In addition, Thailand’s positive business climate supported an expansion of airline services between Thailand and destinations in ASEAN. According to the latest statistics from TCEB, the top five markets for international MICE travellers to Thailand in Q1 were China (85,498), Laos (29,547), Malaysia (21,352), Indonesia (21,051) and Japan (19,205). Asia contributed the most MICE visitors due to short air distances from key source markets and the abundance of competitively priced fares. In terms of MICE events, there were 275 international MICE events held in Thailand during Q1, which included 37 meetings, 153 incentive events, 16 conventions, and 19 exhibitions. Incentive …

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TCEB promotes 25 MICE routes

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The Thailand Convention and Exhibition Bureau (TCEB) will promote 25 new routes for delegates visiting the country’s top five MICE destinations. Working closely with the public and private sectors, as well as educational institutions, the new routes will enhance travel experiences in Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. The bureau recently completed an extensive study of the five MICE cities analysing venue potential, as well as the level of company and community readiness to launch five new routes in each of the five MICE cities. Chiruit Isarangkun Na Ayuthaya, President (Thailand Convention and Exhibition Bureau) TCEB, said the creation of outstanding new MICE products and services was key to meeting the demands of domestic and international MICE entrepreneurs. “We designed a MICE industry development strategy, which emphasises creative ideas for destinations to expand and upgrade venues as well as add new MICE activities with a focus on the five MICE Cities”. To further strengthen the appeal of the 25 new routes, the bureau has identified “Thailand 7 MICE Magnificent Themes” that can be weaved into a route’s travel experience. The seven themes are outlined in a TCEB guidebook of creative ideas for MICE destinations and have been identified as having the greatest interest for international and domestic MICE travellers. The Thailand 7 MICE Magnificent Themes are: 1) Fascinating History and Culture; 2) Exhilarating Adventures; 3) Treasured Team Building; 4) CSR and Green Meetings; 5) Beach Bliss; 6) Lavish Luxury; 7) Culinary Journeys. Venues need to demonstrate they have a capacity to accommodate no fewer than 30 MICE participants and feature at least one of the ‘seven magnificent themes’. They need to also demonstrate suitable safety standards and knowledgeable …

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Penang Sales Mission 2019 showcases unique offerings at New Delhi

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Penang Sales Mission to India 2019, led by Ashwin Gunasekeran, CEO, Penang Convention & Exhibition Bureau, is being held in New Delhi. The objective of the mission is to promote Penang as the preferred destination for corporate and association meetings, conferences, and incentives, as well as leisure travel. A delegation of 13 Malaysia-based organisations is visiting the capital city, joined by Yeoh Soon Hin, the Penang State Executive Councillor for Tourism Development, Heritage, Arts & Culture. Capitalising on Penang’s rising popularity in India, the Penang Sales Mission to India hosted a B2B engagement session with participating business events and leisure travel buyers from India. Speaking at the event in New Delhi, Hin said, “Penang has always been a melting pot of cultures – an intersection for history and trade. As its State government, we are committed to continue developing the tourism sector and to continue showcasing our proud heritage and history.” He further stated that Penang’s airport was the third busiest airport in Malaysia and had a total passenger movement of seven million in 2018.” Addressing the gathering, Gunasekeran said, “India is one of the top five markets for business events in Penang, and over the past year, we have received encouraging interest from event planners and conference organisers. This Mission is joined by some of Penang’s finest offerings in the hospitality, travel and events sectors, and will showcase the best of what Penang can offer to the Indian market.”

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Bangkok 2nd as per GDS Index

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Bangkok is second on the list of Asian destinations in the latest Global Destination Sustainability (GDS) Index. The rating, which measured social and environmental sustainability strategies, industry supplier support, and Convention Bureau strategy and initiatives. The results also praised Thailand Convention and Exhibition Bureau (TCEB)’s performance as a top scorer in a comparison of convention bureaux in other Asian destinations. The top five destinations recently received GDS-Index Awards from the International Congress and Convention Association (ICCA) to recognise their sustainable practices in the business tourism and events industry. The five highest overall scores went to Gothenburg (Sweden), Copenhagen (Denmark), Reykjavik (Iceland), Oslo (Norway) and Uppsala (Sweden) respectively. According to the index, the top five Asian cities with highest overall scores are Tokyo (Japan), Bangkok, Goyang (South Korea), Sapporo (Japan), and Dubai (United Arab Emirates) respectively. Bangkok was ranked second in Asia and 21st in the world according to the GDS-Index. The ranking measured across four key areas, including city environmental strategy and infrastructure (14 topics), city social sustainability performance (4 topics), industry supplier support (8 topics), and convention bureau (CVB) strategy and initiatives (12 topics). Bangkok received an overall score of 58 per cent, with the convention bureau winning 69 per cent, ably beating the global benchmark of 53 per cent. TCEB president Chiruit Isarangkun Na Ayuthaya noted that this was the first time that Bangkok had participated in the GDS-Index, leaving the bureau delighted by the result.

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TCEB unveils new brand strategy for business events

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Thailand Convention and Exhibitions Bureau (TCEB) has announced new brand marketing communication campaign, ‘Thailand: Redefine Your Business Events’. Through the campaign, TCEB aims to tap into the growing opportunities from the country’s economic development landscape and the expansion of Asia market, while  promoting Thailand as a hub of ASEAN MiCE. Nichapa Yoswee, Senior Vice, President, TCEB, said that Asia has been a fast-growing market for Thailand’s MiCE industry supported by remarkable growth rates of MiCE travellers from ASEAN and CLMV countries which increased 35 and 100 per cent respectively. In addition, Asia is predicted to be a primary source market for the Meeting & Incentives sector in 2019 powered by a rising trend of corporate travels in China, and the growth of travellers from India and Indonesia which are predicted at 11.3 and 8.7 per cent respectively. However, the global MiCE market is changing with influences from social and technological developments. The upcoming trends are: an increasing focus on MiCE activities that enhance active learning, and abilities to broaden fresh perspective and being adaptive; a development of online applications which assist event organisers to manage the show and enhance delegate’s engagement, and a rising numbers of shows from new sectors such as Health and Wellness, Robotic Innovations and Start-up. TCEB has defined marketing strategies for 2019 which focus on four areas: To highlight Thailand’s position as a hub of ASEAN MiCE – a connecting point that provides market access to ASEAN and CLMV countries. To encourage new MiCE events through the growing possibilities from the national economic policies including Thailand 4.0, the Eastern Economic Corridor (EEC), 10 S-Curve Industries and New S-Curve Industries. To redefine the organisation’s role from a mere supporter …

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TCEB generates 1 trillion baht MiCE revenue to Thailand

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Thailand Conventions & Exhibitions Bureau (TCEB) has reported more than one trillion baht of the MiCE revenue generated to Thailand’s economy. The bureau showcased 13 years of its MiCE development path  at the Thailand MICE Forum 2018: Redefining Our Industry.  Since TCEB’s establishment, Thailand has been hosting 20 international MICE events per a year through the bureau’s successful bids while supports have been granted to more than 5,000 MICE events in Thailand and overseas. During the forum, TCEB also announced the reform of its strategies in three parts to promote the sustainable MICE industry in the fiscal year 2019. Dr. Atchaka Sibunruang, Chairman of the Board of Directors, TCEB, said the bureau has provided support to more than 5,000 domestic and international events held in Thailand and overseas countries. TCEB has been engaging in important missions to support the development of MiCE sector including the establishment of MICE Standards, the facilitation for MiCE Visa and MiCE logistics, as well as the development of MiCE Prototype Manual, MICE Cities and Area-based Development. “The statistics from 2017 showed that TCEB and operators in the MiCE industry had created a positive impact on the Thailand’s economy in different aspects. MiCE expenditure stood as high as 231,200 million baht, contributing 173,000 million baht, or 1.1%, to the country’s GDP. The contribution rate of MiCE to the country’s GDP is comparable to Singapore. Meanwhile, in the same year, the industry has contributed 21,600 million baht of tax and created as many as 167,300 jobs,” said Dr. Atchaka. In term of the global ranking, the International Congress and Convention Association (ICCA) and the Global Association of the Exhibition Industry (UFI) in 2017 have rated Thailand the …

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TCEB promotes ‘Meet by Design’

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Thailand Convention & Exhibition Bureau (TCEB), with a mission to promote MICE industry in Thailand in partnership with Thai Airways International and Travel Clinic announced a new promotional campaign called ‘Meet by Design’ at an exclusive dinner, ‘Thailand MICE Corporate Networking’  at The Leela Ambience Gurugram Hotel & Residences on February 15, 2018. Nooch Homrossukhon – Director – Meetings and Incentive Department, Thailand Convention & Exhibition Bureau, stated, “We have formed a great partnership in the Indian market, and work very closely with our allied partner like Thai Airways international. We will associate with Travel Clinic for the first time. We work closely with boutique and chain hotels in Thailand who have a MICE facility to promote the destination altogether. From 2016 to 2017 there has been a huge growth in India MICE visitors,  of about 36 per cent. We will try to sustain the two-digit growth.” She said, “We are launching the new promotional campaign called Meet by Design – comprising three campaigns, Meet Now, Meet Smart and Meet Mega.  Meet Smart is in line with the government policy of driving Thailand 4.0. We are targeting the ten growth industries. If the corporates coming are from these ten targeted industries in a group of 100 they will get subsidies of upto 100,000 bath per group. If they have a corporate meeting for two full day meetings, three nights, they can book two months in advance, and stay in Thailand MICE Venue Standard (TMVS) certified as listed on website.” She added, “Competition is getting fiercer but our key strengths is our hospitality and our understanding of the needs and wants of the Indian travellers. We are flexible in adjusting to the market’s needs.” The …

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TCEB promotes ‘Exhibiz in Market’ campaign in India

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Thailand Convention and Exhibitions Bureau (TCEB) conducted its TCEB Business Forum in Delhi at The Park Hotel on February 8, 2018. The forum aimed at strengthening exhibition ties with India. In his welcome address, Tharadol Thongruang, Minister Counselor (Commercial), Royal Thai Embassy – New Delhi, stated that they were eager to promote ties as well as business with India. He also said that Thailand is the centre and gateway to ASEAN. The ‘Exhibiz in Market’ scheme is a funding initiative conceived to generate pavilions at international tradeshows in Thailand, offering financial assistance between $1500 and $ 5,780 for leaders of commercial pavilions between 36 sqm and 250 sqm in size. Together with this scheme and The Connect Business promotion, TCEB hopes to further assist and facilitate the demands of international trade show exhibitors and visitors looking to build their business in ASEAN. Chanida Chengpee, Manager, Exhibition Department, TCEB, said, “The Connect Business matchmaking promotion is TCEB’s innovative approach to generating a higher quality of visitors to Thailand, increasing the likelihood of presenting exhibitors with enriched lead potential. It offers a chance to earn $100 for each trade visitor (in a minimum group size of 10) connected with three exhibitors by federations, trade associations, chambers of commerce, non-profit organisations, and industrial publications from the ASEAN countries and BIMSTEC.” She added that global MICE to Thailand had grown by 18.79 per cent from 2016-2017 and revenue grew by 22.77 per cent, with the number of events increasing by 15.56 per cent.

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TCEB unveils two mobile apps for events

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Thailand Convention and Exhibition Bureau has launched two new mobile applications, Smart BIZ Event and Smart BIZ Organizer for Thailand’s MICE industry. Through its unique innovation, the strategy is aimed to stimulate the growth of MICE events in the country, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning. Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.” TCEB also developed a mobile application called ‘Biz Thailand’, to respond to the rising trend of smartphones. The app provides information in Thai and English languages. It helps in giving out details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.

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TCEB’s TIME 2017 lures MICE players to Thailand

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Around 40 buyers from India, comprising corporate buyers and travel agents, participated in Thailand Convention and Exhibition Bureau’s (TCEB) second edition of TIME (Thailand Incentive and Meeting Exchange) that was held in Bangkok from June 29-30, 2017. This year, TIME had laid its focus on the Indian market; last year, it had highlighted China’s MICE industry. TIME has been initiated and designed as a Knowledge Exchange, Business Exchange and Experience Exchange programme where buyers and sellers have the opportunity to meet and understand market trends and preferences and products of MICE travellers, specifically the meetings and incentives components. Nooch Homrossukhon, Director, Meeting & Incentive, TCEB, informed that 80 per cent of the total MICE traffic from India is for incentives and therefore, the area requires more attention and education. “India is our top MICE source market after China.Thailand understands the culture, behaviour and preferences of Indian customers better than any other destination,” she said while commenting on the reasons for continuing growth and interest in Thailand. TCEB left no stone unturned in ensuring suitable incentives, team-building activities, and gala dinners for MICE participants for the TIME 2017 event. An extended tour to the northern city of Chiang Mai was organised from July 1-4, 2017, to unravel the MICE facilities in the region to these MICE players. Chiang Mai’s KHUM KHAM International Convention Centre also showcased its MICE industry for TIME 2017 through table top sessions where internal players interacted with Indian MICE participants. There were some 24 booths exhibiting their unique offerings to the Indian MICE players.

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