Tag Archives: TCEB

TCEB unveils two mobile apps for events

Smart Biz Event Application_8.11.2017 (280) (003) (003)

Thailand Convention and Exhibition Bureau has launched two new mobile applications, Smart BIZ Event and Smart BIZ Organizer for Thailand’s MICE industry. Through its unique innovation, the strategy is aimed to stimulate the growth of MICE events in the country, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning. Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.” TCEB also developed a mobile application called ‘Biz Thailand’, to respond to the rising trend of smartphones. The app provides information in Thai and English languages. It helps in giving out details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.

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TCEB’s TIME 2017 lures MICE players to Thailand

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Around 40 buyers from India, comprising corporate buyers and travel agents, participated in Thailand Convention and Exhibition Bureau’s (TCEB) second edition of TIME (Thailand Incentive and Meeting Exchange) that was held in Bangkok from June 29-30, 2017. This year, TIME had laid its focus on the Indian market; last year, it had highlighted China’s MICE industry. TIME has been initiated and designed as a Knowledge Exchange, Business Exchange and Experience Exchange programme where buyers and sellers have the opportunity to meet and understand market trends and preferences and products of MICE travellers, specifically the meetings and incentives components. Nooch Homrossukhon, Director, Meeting & Incentive, TCEB, informed that 80 per cent of the total MICE traffic from India is for incentives and therefore, the area requires more attention and education. “India is our top MICE source market after China.Thailand understands the culture, behaviour and preferences of Indian customers better than any other destination,” she said while commenting on the reasons for continuing growth and interest in Thailand. TCEB left no stone unturned in ensuring suitable incentives, team-building activities, and gala dinners for MICE participants for the TIME 2017 event. An extended tour to the northern city of Chiang Mai was organised from July 1-4, 2017, to unravel the MICE facilities in the region to these MICE players. Chiang Mai’s KHUM KHAM International Convention Centre also showcased its MICE industry for TIME 2017 through table top sessions where internal players interacted with Indian MICE participants. There were some 24 booths exhibiting their unique offerings to the Indian MICE players.

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Thailand ranks 24th position for MICE: ICCA

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With more than 300 meetings and trade shows to be organised in Thailand during the second half of this year, the Thailand Convention and Exhibition Bureau (TCEB) is aiming to create a sustainable growth. Early this month, the International Congress and Convention Association (ICCA) put Thailand on the 24th  position in the world’s association meeting destination list, up from the 27th  of last year. Paris was ranked number city one in the survey. In addition, the rank of Bangkok also jumped from 16th to 12th position. Chiruit Isarangkun Na Ayuthaya, Acting President, TCEB, said the improved ranking reflect the high preference related to Thai competitiveness and professionalism in the world’s MICE industry thus bringing in increasing number of such events to Thailand. An initial survey indicates that during the period from June to December this year, about 360 events are being organised in Thailand, about 75 per cent of them are international scale conference and trade exhibition. “Thailand popularity is on the rise. We see some exceptional large event coming to Thailand such as Thaifex-World of Food Asia that is expected to draw 70,000 people to the show in early June. And last month, Thailand was the host of Intermatch at 31,000 people and Infinitus at 8,000 people,” he added. In 2015, the Thai MICE industry generated a total direct revenue of 150 billion baht, responsible for 164,000 jobs with a GDP contribution of 0.77 per cent.

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TCEB’s new campaign offers incentives for Indian exhibitors

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The Thailand Convention & Exhibition Bureau (TCEB) has launched two campaigns that offer incentives for exhibitors as well as attendees from India. The delegation, led by Kanokporn Damrongkul, Senior Business Development Manager, Exhibitions Department, TCEB, was in Mumbai to launch these two campaigns. The ‘Exhibiz in Market’ campaign is its latest drive towards expanding exhibition space at international exhibitions in Thailand. Damrongkul reveals, “India is an active participant in Thailand’s trade shows, contributing 2.92 per cent of total overseas exhibitors in 2015. The majority of them exhibited in the food and agriculture sector followed by automotive and health and wellness. TCEB’s Exhibiz in Market scheme is a new funding initiative conceived to generate pavilions at international trade shows in Thailand. The scheme offers financial assistance between USD 1,500 – USD 5,500 for leaders of commercial pavilions between 36 sqm and 250 sqm in size.” The other scheme called ‘Connect Business Campaign’ offers incentive of USD 100 per person for attendees with a maximum of 300 pax per show.

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TCEB to host ASEAN conference with UNWTO on MICE

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The Thailand Convention and Exhibition Bureau or TCEB will host the ASEAN Conference on MICE in Collaboration with UNWTO to enable a dialogue for leveraging knowledge and policy exchange, and driving regional ties towards the mutually beneficial goal of accommodating MICE travellers from around the globe. Nopparat Maythaveekulchai, President of TCEB said, “The ASEAN Conference on MICE in Collaboration with UNWTO is being held as part of the ASEAN strategy to provide a platform to help raise awareness and showcase the important role the MICE industry plays in the region among ASEAN leaders, especially to improve the quality and standard of infrastructure and facilities to accommodate the needs of MICE travellers from around the globe, right here in Southeast Asia. Additionally, the activity, which will draw more than 270 delegates from public and private organisations as well as MICE operators from across the region, will help promote Thailand as a high quality MICE destination in ASEAN.”

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Thailand MICE garners 60.5bn baht in first fiscal

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Thailand had welcomed 750,742 MICE travellers, generating 60.593 billion baht MICE revenue during the first three quarters of the 2016 fiscal year. A total of 393,859 visitors, and 29.664 billion baht were from the meetings and incentives sector. The top 3 MI markets for visitors were India, China, and Singapore. Nopparat Maythaveekulchai, President of TCEB said, “The results of a study on economic impact in 2015 show that the Thai MICE industry helped generate total expenditure of 220 billion baht for the country’s economy, while generating 164,427 jobs, and benefiting industry networking, as well as building our brand and capabilities.”

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