Tag Archives: Radisson Blu

Radisson Hotel Group unveils Radisson Rewards loyalty programme


The newly-rebranded Radisson Hotel Group has introduced a refreshed loyalty programme namely, Radisson Rewards, replacing Club Carlson SM. Radisson Rewards will align with the hotel group’s new corporate identity and will make it easier for members to associate their benefits with all brands and initiatives. The updated programme comes with some exciting enhancements including making status more accessible for members. All current members account numbers and point balances remain the same. “Embedding the Radisson name into the heart of our programme, will help us instantly boost the global brand awareness of our loyalty programme. Radisson is a name that’s instantly recognizable, respected and stands for award-winning, innovative hospitality,” said Eric De Neef, Executive Vice President and Global Chief Commercial Officer, Radisson Hotel Group. “Our refreshed programme will serve as a powerful driver of our commercial and brand awareness strategy, and build a stronger relationship with our members. The Radisson affiliation across the entire global brand portfolio and all markets, will ensure that our members worldwide can easily associate their rewards with the hotels where they earned their valuable points.” With more than 1,100 hotels in operation worldwide, members of the Radisson Rewards programme enjoy member only rates, access to exclusive benefits including room upgrades, early check-in/ late check-out, and points towards free nights across these Radisson Hotel Group hotels: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

Read More »

Radisson’s ‘Blu’ Planet for meetings


Radisson Blu is launching a unique product  to enable carbon-free meetings worldwide by the end of the year. Termed as ‘Blu Planet’, it is the First Climate carbon offsetting project contributing to fight the global warming and support the UN Sustainable Development goals. “Since the COP21 climate accord, an increasing number of corporations are concerned about fighting climate change and about reducing their carbon footprints, also when they plan meetings,” says Inge Huijbrechts, Vice President of Responsible Business for Carlson Rezidor Hotel Group. “We know that face-to-face meetings are crucial to business success. Research has shown they boost profitability. With Blu Planet for Meetings, we help our guests have successful Experience Meetings and help protect our environment by reducing their overall carbon footprint.” “By offsetting carbon emissions from meetings and events taking place at Radisson Blu Hotels and Resorts, Carlson Rezidor Hotel Group demonstrates its commitment to a low carbon economy and makes a valuable contribution to climate change mitigation,” says Sascha Lafeld, CEO of First Climate Markets, the service provider that assists Carlson Rezidor Hotel Group in carbon emissions management. “By choosing to offset carbon emissions using high-quality Gold-Standard projects, Carlson Rezidor also contributes to the generation of multiple co-benefits in the project regions that support the United Nations Sustainable Development Goals.”

Read More »