Tag Archives: President

TCEB unveils new brand strategy for business events

TCEB

Thailand Convention and Exhibitions Bureau (TCEB) has announced new brand marketing communication campaign, ‘Thailand: Redefine Your Business Events’. Through the campaign, TCEB aims to tap into the growing opportunities from the country’s economic development landscape and the expansion of Asia market, while  promoting Thailand as a hub of ASEAN MiCE. Nichapa Yoswee, Senior Vice, President, TCEB, said that Asia has been a fast-growing market for Thailand’s MiCE industry supported by remarkable growth rates of MiCE travellers from ASEAN and CLMV countries which increased 35 and 100 per cent respectively. In addition, Asia is predicted to be a primary source market for the Meeting & Incentives sector in 2019 powered by a rising trend of corporate travels in China, and the growth of travellers from India and Indonesia which are predicted at 11.3 and 8.7 per cent respectively. However, the global MiCE market is changing with influences from social and technological developments. The upcoming trends are: an increasing focus on MiCE activities that enhance active learning, and abilities to broaden fresh perspective and being adaptive; a development of online applications which assist event organisers to manage the show and enhance delegate’s engagement, and a rising numbers of shows from new sectors such as Health and Wellness, Robotic Innovations and Start-up. TCEB has defined marketing strategies for 2019 which focus on four areas: To highlight Thailand’s position as a hub of ASEAN MiCE – a connecting point that provides market access to ASEAN and CLMV countries. To encourage new MiCE events through the growing possibilities from the national economic policies including Thailand 4.0, the Eastern Economic Corridor (EEC), 10 S-Curve Industries and New S-Curve Industries. To redefine the organisation’s role from a mere supporter …

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Global Exhibitions Day: 85 countries participate

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Exhibition professionals around the world came out in record numbers for the third Global Exhibitions Day (GED) that was held on June 6. This highlights the industry’s role as a driver of economic growth with 85 countries taking part, reveals UFI, the Global Association of the Exhibition Industry data. Corrado Peraboni, President, UFI, said, “I am pleased to see the prominent support from ministers in national governments who shared their understanding of how important exhibitions and business events are for their economies and citizens.” GED’s focus this year were on two key areas: to advocate industry issues with politicians and stakeholders, and finding new ways to connect with young people to attract the right talent to the exhibition industry. The UFI team in Paris had registered activities in 85 countries and regions from all around the world, with the leading organisers, venues and service providers all being active. Coordinated by UFI, this joint advocacy campaign also united 41 GED partner associations. Activities in all parts of the world saw a broad mix of activities, both on-site and online, promoting exhibitions as business platforms, as well as highlighting opportunities for career and business development. Specific events and activities were arranged by many of the international and national organisers, by venues, by service providers, and also by national and regional associations. Here is an example of the many activities that focused on education and networking globally: In Asia, activities were reported at many venues in China, whilst in Thailand, the TCEB ran an “Exhibition Industry Forum” focusing on the theme of change. In India, the IEIA oversaw festivities in New Delhi, Mumbai, Greater Noida, Hyderabad and Jaipur. Meetings were organised with ministers and …

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Tourism minister unveils first-ever safety guidelines on adventure tourism

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KJ Alphons, Minister of State (I/C), Tourism, Government of India, has launched the Indian Adventure Tourism Guidelines along with Rashmi Verma, Secretary, Tourism; Satyajeet Rajan, Director General, Tourism; Suman Billa, Joint Secretary, Tourism and Swadesh Kumar, President, Adventure Tourism Association of India (ATOAI). A total of 26 activities have been covered in the guidelines including land, air and water based activities. The guidelines have been put in place to make the unorganised sector to adopt them. These guidelines will be reviewed every three months. In an effort to make adventure sports safer, the set of guidelines lists out the basic minimum standards required for adventure tourism activities in India. Adventure tourism has grown rapidly over the past few years playing a vital role in the economic growth of India as well as attracting a large number of travellers from across the globe to the country. The sole aim is to help adventure tour operators understand and execute safety guidelines in a better manner. These guidelines cover activities like mountaineering, trekking, bungee jumping, paragliding, kayaking, scuba diving, snorkelling, river rafting and many other sports.

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HRAWI’s 18th regional convention in Sri Lanka from June 27-30

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The Hotel and Restaurant Association of Western India (HRAWI) will host its 18th edition of its regional convention from June 27-30, 2018. Themed ‘Surfing The Wave Of Global Tourism’, the convention will focus on international tourism trends and best trade practices. Centered around hospitality, the event will integrate related business sessions and business networking opportunities for participating professionals. For recreation, post the convention HRAWI shall organise tours for delegates in Colombo and Kandy. “Annual conventions offer an excellent opportunity to network with fraternity members, professionals, consultants, vendors and many others from the industry,” says Dilip Datwani, President, HRAWI. “The registrations have been pouring in and the response has been fantastic,” he adds.

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IEIA Open seminar kicks off in Hyderabad

IEIA

The eighth edition of Indian Exhibition Industry Association’s (IEIA) open seminar, kicked off at HITEX, Hyderabad and is underway until May 11, 2018. The seminar aims to see a sizeable conglomeration of both national and international participants.  The flagship annual conclave of the Indian Exhibition Industry Association (IEIA) is themed as ‘Converge & Connect’.  Exhibition industry stalwarts from India and across the globe will participate in the event, which will be attended by more than 600 exhibition industry professionals of which close to 100 delegates will hail from different countries, providing a one-of-its-kind networking KV Nagendra Prasad, CEM, President, IEIA, “India as a country is now making rapid strides towards economic development and industrial growth. The Indian exhibition industry has played a big role in terms of impact on our economies, be it local, state or national. With an estimated industry size of approximately INR 25,000 crore and over 800 major Trade shows annually, the exhibition industry in India is growing at a rate of 8.8 per cent per annum.” The event will feature a series of international events, including knowledge sessions that will have panel discussions, case studies, and keynote speeches; IEIA Exhibition Services Expo; Business Match Making session; board meeting of Asian Federation of Exhibition & Convention Associations (AFECA); IEIA Awards ceremony; BRICS MICE Forum Meeting; IAEE’s India Chapter meeting; CEM Graduation Ceremony; as well as Young Professionals Meet-up. IEIA is the national apex body of the Indian exhibition industry that includes organisers, service providers, and venue owners with over 150 leading national and international players as its members.

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Travel Tours opens second store in Kolkata

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Travel Tours, the flagship leisure travel brand of FCM Travel Solutions, has inaugurated their second retail and first franchise store at Salt Lake City, Kolkata. The store was inaugurated by Shravan Gupta, Executive Director – Leisure Businesses, FCM Travel Solutions and Sitaram Sharma, President, Bharat Chamber of Commerce & The Consular General of Belarus. With the launch of this store, FCM Travel Solutions now has 28 operational Travel Tours stores across India. The new Travel Tours store in Kolkata aims at redefining travel experience from the region by focusing on both tailor-made vacations and group holidays catering to different kinds of travellers in the city. Spread over 1200 sq. ft., the outlet at Salt Lake City will cater to needs of up-market urban consumers – families, business travellers, honeymoon couples and groups of travellers. The new retail outlet will offer a range of products and services – domestic and international flights, customised and group holidays, hotels, car transfers, visa, cruise vacations, honeymoon packages, adventure holidays and more. Commenting on the launch, Gupta said, “Our second store in Kolkata is a reiteration of our strategic intent at Travel Tours, FCM to expand our footprint across key markets in East India. Through this launch, we aim to provide unbeatable travel experiences to our patrons in an untapped market.”    

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RoomIt by CWT launches new loyalty booster programme

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RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel, have announced the RoomIt Loyalty Booster programme. Available free to all RoomIt customers, the programme rewards travellers with additional points and miles, while also increasing hotel attachment rates and compliance with their company’s travel policy. “Instead of penalising travellers for being non-compliant, we are taking a different approach that is more proactive and much more powerful,” said David Falter, President, RoomIt by CWT. “We have run several campaigns and the success rates have been very good and our clients are extremely happy with the higher compliance rates.” The programme allows travel managers to partner with CWT to run promotional campaigns where travellers are incentivised with either points or miles for booking within their corporate travel program. In testing mode with several clients, the RoomIt Loyalty Booster programme delivered a 12 per cent higher compliance rate during campaigns (typically 60-to-90 days in length). Additionally, the program often achieved continued compliance with compliant bookings increasing three percent after campaigns concluded. “Business travellers want to feel empowered when they are booking their travel,” added Falter. “We are giving the ability to feel like they are getting something out of the experience other than just having to travel for work. They now see an opportunity where they can get to their next vacation by accumulating points much faster than before.”

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Indian Exhibition Industry Association seminar to be held in Hyderabad

IEIC

The eighth edition of Indian Exhibition Industry Association (IEIA) is scheduled to be held from May 9-11, 2018, at HITEX, Hyderabad. The flagship annual conclave of the Indian Exhibition Industry Association (IEIA) is themed as ‘Converge & Connect’. There will be participation from the global exhibition industry stalwarts from India and across the globe. The event will be attended by more than 600 exhibition industry professionals with around 100 international delegates from various countries, providing one of its kind networking opportunity for all participating organisations. ‘’This year, we are targeting to host 100+ international delegates at our event. Delegations from all reciprocity partners of IEIA and other leading international associations of the exhibition industry have confirmed their participation in the event including UFI, IAEE, SACEOS, UBRAFE, AFIDA, AEO, AUMA, AAXO, EXSA, RUEF, CENTREX, HKECIA, AFE, AFECA, AEFI and many more,” said KV Nagendra Prasad, CEM, President, IEIA.

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Thomas Cook launches new store in New Delhi

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Thomas Cook (India) strengthened its presence in North India with the inauguration of a flagship store at Connaught Place. The store was unveiled by Vijay Kumar,  Brand Ambassador, Thomas Cook India. This expansion augments Thomas Cook India’s total number of outlets to 16 consumer access centres with six owned branches and 10 Gold Circle Partner (franchise) outlets in Delhi. Thomas Cook’s new store will offer travellers a range of holiday products (domestic and international tickets, and hotels, cruises, individual and group tours, luxury vacations), foreign exchange, visa services and insurance. Rajeev Kale, ‎President, Country Head–Leisure Travel and MICE, Thomas Cook (India), said, “North India is delivering a strong growth of 20 per cent YoY for our leisure travel business and Delhi has been identified as a prime growth driver as part of our strategic plan. Our new branch at Connaught Place is at a prime location, thus giving our consumers convenient access to a range of holiday products, travel and foreign exchange services.”

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TCEB unveils two mobile apps for events

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Thailand Convention and Exhibition Bureau has launched two new mobile applications, Smart BIZ Event and Smart BIZ Organizer for Thailand’s MICE industry. Through its unique innovation, the strategy is aimed to stimulate the growth of MICE events in the country, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning. Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.” TCEB also developed a mobile application called ‘Biz Thailand’, to respond to the rising trend of smartphones. The app provides information in Thai and English languages. It helps in giving out details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.

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