Tag Archives: Penang Convention & Exhibition Bureau

Penang four-city sales mission focuses on business events

The Penang Convention & Exhibition Bureau (PCEB) launched its annual roadshow to India in Mumbai as part of the Penang Roadshow to India 2020. The objective is promoting Penang as the preferred destination for corporate and association meetings, conferences, and incentives, and leisure travel. Capitalising on Penang’s rising popularity in India, the Penang Roadshow to India will host, in each of the four cities, a B2B engagement session with participating Business Events and leisure travel buyers from India. Led by Hon. Yeoh Soon Hin, Penang State Minister for Tourism, Arts, Culture and Heritage, and Ashwin Gunasekeran, Chief Executive Officer of PCEB, the roadshow is supported by a Penang delegation of 14 partners, including hotels, destination management companies, attractions, professional conference organisers and event experts. Also accompanying the Penang delegation is Hon. Satees Muniandy, Penang State Assemblyman for Bagan Dalam. Also joining the roadshow is PCEB’s strategic airline partner, Malaysia Airlines. PCEB is also launching the Penang Specialist Programme designed for the Indian market. The Programme will equip select outbound travel, MICE, wedding and filming agencies with first-hand knowledge of Penang through a full day workshop conducted in each city concurrently with the B2B engagement session. Among the incentives that the Penang Specialists can qualify for are special incentive for group sales of 100 pax and above, famil opportunities to Penang, opportunities to attend PCEB’s training and networking programme in Penang and India, and much more. The certification of the Penang Specialist Programme is valid for three years upon which qualifying members will be invited for recertification. The workshop is conducted by Ms. Katharine Chua, the Managing Director of Penang’s Tropical Spice Garden. “The number of Indian travellers to Penang has …

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Penang Convention & Exhibition Bureau launches ‘Penang 2020: BE Unfiltered’

Penang Convention & Exhibition Bureau (PCEB) launched its new campaign ‘Penang 2020: BE Unfiltered’. Ashwin Gunaskeran, CEO, PCEB, said, “I believe Penang is ready for the next stage of destination marketing for business events, as this segment thus far has successfully positioned Penang as a second-tier destination. It is also important for us as part of this industry to showcase more of what Penang and the players of the industry are able to offer through Penang 2020: BE Unfiltered within the campaign period,” The campaign was launched in conjunction with Experience Penang Year 2020 and Visit Malaysia 2020. Gunasekeran also unveiled four new products developed for the campaign, which runs from now to December 2020, during the launch to further enhance the state’s business events offerings. Officiating the launch were YAB Chow Kon Yeow, the Chief Minister of Penang and YB Yeoh Soon Hin, the Penang State Exco for Tourism Development, Arts, Culture & Heritage. Also present were Jonathan Freddy P. Bagang, Director of Ministry of Tourism & Culture Malaysia (MOTAC); and Khoo Boo Lim, Chairman of Malaysian Association of Hotels Penang Chapter, as well as over 100 industry partners. “We need to continue the energy and effort in maintaining the interest and awareness that business events have created for Penang. This is where the Penang 2020: BE Unfiltered campaign plays a role, and works as an additional incentive to attract more events into the state,” he added. One of the four products is the PCEB Mobile App for delegates. Main features include information on Penang for delegates, a calendar showing upcoming events and other supported business events happening in Penang. The app is currently available for download on Google …

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Penang Sales Mission 2019 showcases unique offerings at New Delhi

Penang Sales Mission to India 2019, led by Ashwin Gunasekeran, CEO, Penang Convention & Exhibition Bureau, is being held in New Delhi. The objective of the mission is to promote Penang as the preferred destination for corporate and association meetings, conferences, and incentives, as well as leisure travel. A delegation of 13 Malaysia-based organisations is visiting the capital city, joined by Yeoh Soon Hin, the Penang State Executive Councillor for Tourism Development, Heritage, Arts & Culture. Capitalising on Penang’s rising popularity in India, the Penang Sales Mission to India hosted a B2B engagement session with participating business events and leisure travel buyers from India. Speaking at the event in New Delhi, Hin said, “Penang has always been a melting pot of cultures – an intersection for history and trade. As its State government, we are committed to continue developing the tourism sector and to continue showcasing our proud heritage and history.” He further stated that Penang’s airport was the third busiest airport in Malaysia and had a total passenger movement of seven million in 2018.” Addressing the gathering, Gunasekeran said, “India is one of the top five markets for business events in Penang, and over the past year, we have received encouraging interest from event planners and conference organisers. This Mission is joined by some of Penang’s finest offerings in the hospitality, travel and events sectors, and will showcase the best of what Penang can offer to the Indian market.”

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