Tag Archives: PATA

PATA Destination Marketing Forum 2018 concluded in Khon Kaen with 300 delegates

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The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed over  290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.” Delegates will herd from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.    

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PATA Travel Mart 2018: Over 1400 delegates

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PATA Travel Mart (PTM) 2018, held from September 12-14  at Mahsuri International Exhibition Centre in Langkawi, Malaysia, opened to more than 1400 delegates. Addressing them, Mario Hardy, Chief Executive Officer, PATA, said, “PATA Travel Mart continues to stand tall in the Asia Pacific as the most value-adding network. The event’s continued success is due to its ability to strike the right balance between quality and quantity when it comes to buyer and seller appointments. So far, PTM has welcomed a total of 389 sellers from 208 organisations and 33 destinations. On the buyer side, we have a total of 252 buyers from 241 organisations and 53 source markets. Overall, there are more than 1400 delegates who have joined us this week.” Speaking at the occasion, YB Tuan Mohamaddin Ketapi, Minister of Tourism, Arts and Culture, Malaysia, said, “As the host country of PTM, it is an opportunity for us to promote Malaysia as the ideal leisure and business destination. A key area we are constantly working on is visa facilitation. Improved visa facilities in India and China are making it convenient for more travellers to visit Malaysia. In fact, we are seeing double-digit growth from these two markets due to the positive steps taken to facilitate their travel here, and we hope that this can be expanded to other markets.” PTM 2018 is Asia Pacific’s worldwide travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel trade and tourism organisations access decision makers, meet new clients, expand their network, establish new relationships, and consolidate existing business partnerships.

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Finnair becomes PATA’s newest aviation member

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Finnair has joined hands with Pacific Asia Travel Association (PATA). Dr. Mario Hardy, CEO, PATA, said, “The airline is not only a leader in sustainable practices but also in pioneering new technologies such as testing face recognition technology for use by travellers when checking in for flights departing from Helsinki airport.” “We want to further develop our business and intensify the ties between us and important local tourism authorities, associations and regional/local companies,” stated Juha Jarvinen, Chief Commercial Officer and Executive Board Member at Finnair.

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Wesgro is PATA’s new member

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The Pacific Asia Travel Association (PATA) has welcomed Wesgro from South Africa as its newest government member. It will now be the official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape. The announcement was made by Dr. Mario Hardy, CEO,  PATA at the Association’s annual Aligned Advocacy Dinner in London, UK on Monday November 7, 2016. Tim Harris, CEO, Wesgro, said, “The Asian market is extremely important and valuable for Cape Town and the Western Cape’s tourism, trade and investment strategy. PATA provides an excellent platform for us to directly engage key stakeholders in this market, learn from them and make Cape Town and the Western Cape a more attractive and accessible destination for them.”

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