Tag Archives: Nichapa Yoswee

TCEB launches ‘Thailand: REDEFINE Your Business Events’

new logo

Thailand Convention and Exhibition Bureau (TCEB) has launched new campaign Thailand: REDEFINE Your Business Events to transform the organisation’s role from a supporter and marketer of business events hosted in Thailand, to that of a thought leader, partner, collaborator, co-creator and enabler of future solutions within the industry. The campaign will be underpinned by proactive marketing strategies and activities to attract more premium convention, meeting and incentive groups from long haul destinations like Europe and the Americas.  The campaign calls for collaboration between the Thai business events community and international event planners, to create new event content and strategies to drive stronger returns on investment, time, effort and engagement.  TCEB’s experience over the past 12 months – working with the Society for Incentive Travel Excellence (SITE) in preparation for the SITE Global Conference happening from 11 to 14 January 2019 in Bangkok – embodies the spirit of true collaboration. Nichapa Yoswee, Senior Vice President of TCEB, explains: “TCEBTCE and the Thailand host committee have been working for the past year to ensure that SITE’s conference content reflects the spirit of Thai hospitality and creative excellence. Delegates will experience amazing off-site social networking locations including cultural interactive experiences in locations along the Bangkok River.” “Thailand welcomes business events which centre on knowledge, creativity and culture, and provides opportunities to gain invaluable experience. As part of our new campaign ‘Thailand: REDEFINE Your Business Events’, we welcome global event planners such as SITE, to collaborate with our Thai community to create new experiences for participants using Thailand’s rich content. A cash reward programme has also been introduced to MICE agents and intermediaries, who accumulate meetings and incentives group numbers or spending in a year …

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TCEB unveils new brand strategy for business events

TCEB

Thailand Convention and Exhibitions Bureau (TCEB) has announced new brand marketing communication campaign, ‘Thailand: Redefine Your Business Events’. Through the campaign, TCEB aims to tap into the growing opportunities from the country’s economic development landscape and the expansion of Asia market, while  promoting Thailand as a hub of ASEAN MiCE. Nichapa Yoswee, Senior Vice, President, TCEB, said that Asia has been a fast-growing market for Thailand’s MiCE industry supported by remarkable growth rates of MiCE travellers from ASEAN and CLMV countries which increased 35 and 100 per cent respectively. In addition, Asia is predicted to be a primary source market for the Meeting & Incentives sector in 2019 powered by a rising trend of corporate travels in China, and the growth of travellers from India and Indonesia which are predicted at 11.3 and 8.7 per cent respectively. However, the global MiCE market is changing with influences from social and technological developments. The upcoming trends are: an increasing focus on MiCE activities that enhance active learning, and abilities to broaden fresh perspective and being adaptive; a development of online applications which assist event organisers to manage the show and enhance delegate’s engagement, and a rising numbers of shows from new sectors such as Health and Wellness, Robotic Innovations and Start-up. TCEB has defined marketing strategies for 2019 which focus on four areas: To highlight Thailand’s position as a hub of ASEAN MiCE – a connecting point that provides market access to ASEAN and CLMV countries. To encourage new MiCE events through the growing possibilities from the national economic policies including Thailand 4.0, the Eastern Economic Corridor (EEC), 10 S-Curve Industries and New S-Curve Industries. To redefine the organisation’s role from a mere supporter …

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