Tag Archives: Managing Director of Messe Berlin (Singapore)

ITB Asia 2019 introduces new Buyers Elite Partner Programme (BEPP)

download

ITB Asia, , has introduced a new Buyers Elite Partner Programme (BEPP). Under the new initiative, with every partner that recommends 15 successful buyers to attend the show, ITB Asia will provide complimentary hosting. This gives partners a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together. Building on the success of 2018’s Buyers Programme, this year’s ITB Asia has already seen about 35% increase in approved buyers. Buyers are coming from across the world but specifically from high-growth markets such as Southeast Asia, China and India. “As the leading travel trade show, we want to provide a dynamic and diverse platform for our stakeholders to forge strong business relationships. We are pleased to have attracted a greater number of buyers to this year’s show, specifically from markets which have shown to have huge growth potential in travel and tourism. By working closely with our exhibitors and through the new Elite Partner Programme, we hope to spur more business opportunities for both parties,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia. To uphold the quality of buyers at this year’s show, ITB Asia has been working closely with industry partners old and new, from the MICE, Corporate and Leisure segments. Corporate partners this year include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of International Corporate Event Organisers (UNICEO). ACTE will be returning with its Corporate Travel Day once more this year, while CTM will be hosting a conference for corporate travel, providing curated content for the corporate buying segment to learn and network with industry leaders. Larry Lo, …

Read More »

ITB Asia 2018 finishes on a high with record-breaking numbers

ITB-Asia-2018-220x147

ITB Asia,  wrapped up on a high as the annual event achieved record-breaking numbers. Held at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore between 17 – 19 October 2018, the three-day conference and exhibition recorded an impressive 25,000 business appointments this year. Having hosted more than 1,000 exhibitors and over 1,000 buyers this year, ITB Asia 2018 had also recorded an increase of 8.9 per cent of total visitors representing more than 127 countries from last year’s anniversary event. This year, ITB Asia 2018 welcomed new exhibitors as it unveiled its largest exhibitor showcase yet. This included Abu Dhabi, Botswana, Canton Sarajevo, Croatia, Fukuoka, Kansai, Mauritius, Mexico, Papua New Guinea, Poland, Rovaniemi, Slovakia and Ukraine among many others. Under the overarching theme of “Travel Reimagined”, this year’s conference programme delivered major trends provoking disruption across the travel industry and how companies are innovating to stay ahead. With over 260 speakers, key industry experts delivered fascinating insights at the keynote sessions, as well as focused topics for the MICE and Corporate segment, the Travel and Tech space and Muslim Travel conference sessions which were very well-received. “Having surpassed last year’s impressive milestone, we have yet again achieved recordbreaking numbers as we continue to see the show flourish. As we look forward to next year’s ITB Asia, we continue to build and strengthen our efforts in maintaining ITB Asia as the premier event of the year and the go-to hub for remarkable travel content and inspiring experiences.My greatest thanks and appreciation go out to all our supporters across industry and the teams involved for their endless hard work in making this event happen”, said Katrina Leung, Managing Director …

Read More »