Tag Archives: International Corporate Event Organisers (UNICEO) and Professional Convention Management Association (PCMA)

MICE Show Asia 2019 to be held in Singapore from Oct 16-18

mice show 2019

Messe Berlin (Singapore) will be organising the inaugural MICE Show Asia 2019 in Singapore. The three-day business-to-business travel trade show will take place from October 16-18, 2019, at the Sands Expo & Convention Centre at Marina Bay Sands. Co-located with ITB Asia, the show will highlight Asia’s meetings, incentives, conferences and exhibitions (MICE) sector. The gathering will see professionals from the incentive travel, meetings, and events industries come together to discuss the latest trends, hear from up-and-coming MICE innovators, and network with suppliers. “The MICE sector in APAC continues to thrive, with the region expected to witness the highest growth rate in the next 5 years. After successfully organising ITB Asia for 12 years, we noticed the fast-growing demand for the MICE and corporate travel segments. MICE Show Asia 2019 seeks to capture this growing demand and I am confident participants will gain the highest value at this show,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia. MICE Show Asia 2019 will bring together participants of which 47% are from MICE Agencies, 26% from Corporates such as Meetings & Incentive Planners, 15% from Professional Conference or Exhibition Organisers, 9% of attendees will be from Association buyers, and 3% will be present as Independent Planners. Over 60% of MiCE buyers are from Asia-pacific (APAC) countries. According to a forecast published by Allied Market Research on the global MiCE market, Asia-Pacific is expected to witness the highest growth rate of 8.6% through to 2023. Expanding demand particularly in Singapore, China, and India, alongside market drivers such as ease of visa restrictions, investments in better infrastructure, and high demand in commercial aviation are fuelling the upward …

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