Tag Archives: Incentives

ICPB to promote India as venue for conferences and exhibitions: K. J. Alphons

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The Ministry of Tourism has recognised Meetings, Incentives, Conventions and Exhibitions (MICE) as a niche tourism product in order to overcome the problem of seasonality and to promote India as a 365 days’ destination. The India Convention Promotion Bureau (ICPB) has been set up under the patronage of the Ministry of Tourism to promote India as a venue for International Conferences and Exhibitions. This non-profit organization, with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organizers, etc. participate in international MICE trade fairs like IMEX in Frankfurt and Las Vegas, EIBTM- Barcelona and AIME- Melbourne along with the India Tourism overseas offices. India is also being promoted as a preferred MICE destination through the Global Incredible India media campaign and through road shows and seminars conducted by the India Tourism offices overseas. Ministry of Tourism also provides Central Financial Assistance to the State Governments/UT Administrations for development of tourism infrastructure including the setting up of convention centres under the existing schemes. This information was given by K. J. Alphons, Union Minister of State (I/C) for Tourism in a written reply in Rajya Sabha.

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Israel eyes India as prime market for MICE, weddings

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Israel, which has positioned itself as an affordable premium destination, is targeting travellers mainly for pilgrimage, leisure and meetings, incentives, conferences, events (MICE), including weddings. “We are mainly focusing on pilgrimage, leisure and MICE as they are huge segments in India. However, we also have scope for the young adventurer at heart, honeymoon and for medical purposes,” the Israeli ministry of tourism’s India director Hassan Madah reportedly said. Aiming at a steady increase in tourist arrivals from India, Israel is eyeing one lakh Indian travellers to visit the country by 2018. “We have been very focused in tourism promotions in India and easing the visa process. This year, in the first seven months till July, we have already hosted 34,000 Indian tourists. This is expected to go up to 55,000 by the end of this year,” he said. Currently, there are three to our direct flights from Mumbai to Tel Aviv and numerous connecting flights from West Asia. There are talks of introducing direct Air India flights connecting New Delhi with Israel in a few months, he said, adding that if it commences, tourist traffic is likely to surge from India and this year’s number may reach nearly 90,000.  Madah said that initially in Asia, India was the number one source market for Israel.  “We believe that after the connectivity improves, India will again become number one source market for us among the Asian countries,” he said. Globally, the US and Europe, including Russia, are the top source markets of Israel

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Amravati poised to become a MICE hub

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Andhra Pradesh capital region Amravati is poised to attract reputed players from the infrastructure and hospitality space to bid for the construction of convention centres with a seating capacity of at least 2,000, along with other attached facilities. There is going to be a crucial part of the Meetings, Incentives, Conferencing and Exhibitions (MICE) hub being proposed to be developed in Amaravati. K. Lakshminarayana, Advisor to the Government on tourism and Chairman of A.P Chambers of Commerce and Industry Federation’s Tourism sub-committee, while in an interview with Hindu, observed that Amaravati needed a big convention centre with facilities like star hotels and spas as it aspired to be a world-class city. Predicting a bright future for the (MICE) sector in capital region, Lakshminarayana said the government had already invited tenders for a convention centre at Ibrahimpatnam and the MICE hub in Amaravati and the response for both is awaited.

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Philippines BOI to craft roadmap for MICE

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The Board of Investments (BOI) for the Philippines is teaming up with the Department of Tourism (DOT) and the Philippine Association of Convention/Exhibition Organisers and Suppliers Inc. (PACEOS) to craft a roadmap for the MICE industry. The planned MICE roadmap will seek to enhance the industry’s competitiveness through assessment and formulation of actions plans to address issues and concerns. “The agreement will boost the local tourism industry. Once the MICE roadmap is in place, it will lead to more investments not only in the accommodation sector, but also in the infrastructure side,” Ceferino Rodolfo, Trade Undersecretary and BOI Managing Head, added. Last year, the Philippines registered 5.36 million tourist arrivals. PACEOS aims to make the country a leading exhibition and convention destination in the ASEAN region.

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