Tag Archives: IFEMA

FITUR 2019 introduces a MiCE & Business B2B event

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MiCE & Business. This new B2B space is focused on MiCE tourism. FITUR MITM – MiCE & Business, co-organised with MITM Events – GSAR Marketing, will offer the opportunity to form business ties among a selection of professionals and exhibitors attending the upcoming edition of FITUR organised by IFEMA to be held from January 23-27, in the fairgrounds of IFEMA. The format of FITUR MITM – MiCE & Business will consist of an agenda of up to 30 pre-established appointments among exhibiting companies interested in participating in the programme – consisting of a maximum of 100 companies with priority given to main stand holders and 100 highly qualified international executives (corporate, incentive houses, event and congress organisers and international associations). In the last few years, meetings tourism has been experiencing a notable growth, becoming a key sector for the industry, proof of that are the 12,558 international association congresses held worldwide in 2017, according to data from the International Congress and Convention Association, ICCA. Likewise, the ranking positioned Spain in the fourth place worldwide (564 congresses), only behind United Kingdom (592), Germany (682) and United States (941).

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FITUR 2018 witnesses 13 per cent surge in international participants

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IFEMA kicked off the international schedule of tourism trade fairs with FITUR 2018, one of the greatest business platforms for world tourism in Madrid, Spain from January 17-21,2018, with India as its Partner Country. Like every year, the event allowed agents from the travel and tourism industry to establish the lines of work that will set the programme for the entire year. Many business meetings were held, and contacts and business exchanges were made. The international trade show is said to have generated 260 million euros over its five days. The tourism fair grew by 8 per cent, while the international participation grew by 13 per cent this year.

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