Tag Archives: Goh Choon Phong.

SilkAir to be merged with SIA, upgrade cabin products

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Singapore Airlines’ (SIA) regional wing, SilkAir, is to undergo a significant investment programme to upgrade its cabin products as part of a multi-year initiative that will ultimately see it merged into SIA. The programme will comprise investment of more than $100 million to upgrade the wholly owned subsidiary’s cabins with new lie-flat seats in Business Class, and the installation of seat-back in-flight entertainment systems in both Business Class and Economy Class. This will ensure closer product and service consistency across the SIA Group’s full-service network. Aircraft cabin upgrades are expected to start in 2020 due to lead times required by seat suppliers, including to complete certification processes. The merger will take place only after a sufficient number of aircraft have been fitted with the new cabin products. Specific details will be announced progressively as the programme develops and timelines are finalised. Consistent with ongoing efforts to optimise the SIA Group’s network, there will also be transfers of routes and aircraft between the different airlines in the portfolio. “Singapore Airlines is one year into our three-year Transformation Programme and today’s announcement is a significant development to provide more growth opportunities and prepare the Group for an even stronger future,” said SIA CEO, Goh Choon Phong. “Importantly, it will be positive for our customers. It is another example of the major investment we are making to ensure that our products and services continue to lead the industry across short-, medium- and long-haul routes.” SilkAir is the regional wing of Singapore Airlines, operating a fleet of 11 Airbus A320-family aircraft and 22 Boeing 737-800 and 737 MAX 8 aircraft. It is currently transitioning to an all-737 fleet, and serves 49 destinations in 16 …

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Singapore Airline Group launches first ever blockchain- based airline loyalty digital wallet

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Singapore Airlines Group’s frequent-flyer programme, KrisFlyer, has launched a world-first blockchain-based airline loyalty digital wallet to unlock the value of KrisFlyer miles to enable everyday spending at retail partners. The technology is expected to operate in about six months. It will allow the extensive KrisFlyer membership base to use ‘digital KrisFlyer miles’ for point-of-sale transactions at participating retail merchants. Singapore Airlines CEO, Goh Choon Phong, said, “This ground-breaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers. It is in line with our recently unveiled Digital Innovation Blueprint, under which we aim to be the world’s leading digital airline.” The first-of-its-kind lifestyle digital wallet app will be enabled through blockchain technology, using an SIA-owned private blockchain involving only merchants and partners.

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Singapore Airlines retrofits its Airbus A380 fleet

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Singapore Airlines has unveiled new cabin products to its Airbus A380 fleet which will be initiated from next month, following an extensive four-year development programme. The new Singapore Airlines A380 will be configured with 471 seats in four classes, featuring six Singapore Airlines Suites and 78 Business Class seats on the upper deck, as well as 44 Premium Economy Class seats and 343 Economy Class seats on the main deck. With six Suites tucked spaciously within the front cabin of the upper deck, customers will experience a sense of exclusivity and intimate privacy aboard the A380. “The significant investment that we are making with the introduction of new cabin products demonstrates our commitment to continued investment in products and services, our long-term approach to ensure we retain our leadership position, and our confidence in the future of premium full-service air travel,” said SIA CEO, Goh Choon Phong. “The new cabin products are the culmination of four years of work, involving extensive customer research and close partnerships with our designers and suppliers. We are confident that the results will genuinely ‘wow’ our customers, and ensure that we continue to provide them an unparalleled travel experience,” he added.  

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