Tag Archives: FITUR

Fitur 2019 to focus on MICE

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Being one of the most efficient global meeting points for tourism professionals, leading travel trade fair FITUR is looking to raise the bar in 2019. Organised by IFEMA at Feria de Madrid, FITUR is scheduled from January 23 to 27. According to Ana Larrañaga, Director, FITUR, 880 companies will be taking part this year — an increase of 9 per cent from last year. She is expecting that the number of attendees will surpass the last year’s numbers, when 251,000 delegates turned up for the show. Sharing her expectations and targets from the show, Larrañaga says, “Apart from this increased participation, we expect that the call for professionals will also be a complete success, in line with the improved figures for the tourism sector both in Spain and worldwide. To achieve this, we are also promoting initiatives like strengthening the programme for international buyers, especially in highly-specialised sectors such as MiCE, for which we are organising the new FITUR MITM – MiCE & BUSINESS B2B space. Talking about the theme of the show, she said that sustainability is one of the main themes of FITUR this year. “We are working hard to enrich and increase its content, both domestic and international. One of the most innovative initiatives will be the FITUR Cine/Screen Tourism space,” she emphasises. Commenting on the growth of inbound tourism in Spain and the traffic from India, she says, “The latest data indicates that more than 82 million tourists visited Spain in 2017, and in 2018, we expect to break the record again. Regarding the source market, as with other destinations, European countries are the leaders because they are closer and have easier transport connections, and within …

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FITUR 2019 introduces a MiCE & Business B2B event

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MiCE & Business. This new B2B space is focused on MiCE tourism. FITUR MITM – MiCE & Business, co-organised with MITM Events – GSAR Marketing, will offer the opportunity to form business ties among a selection of professionals and exhibitors attending the upcoming edition of FITUR organised by IFEMA to be held from January 23-27, in the fairgrounds of IFEMA. The format of FITUR MITM – MiCE & Business will consist of an agenda of up to 30 pre-established appointments among exhibiting companies interested in participating in the programme – consisting of a maximum of 100 companies with priority given to main stand holders and 100 highly qualified international executives (corporate, incentive houses, event and congress organisers and international associations). In the last few years, meetings tourism has been experiencing a notable growth, becoming a key sector for the industry, proof of that are the 12,558 international association congresses held worldwide in 2017, according to data from the International Congress and Convention Association, ICCA. Likewise, the ranking positioned Spain in the fourth place worldwide (564 congresses), only behind United Kingdom (592), Germany (682) and United States (941).

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