Tag Archives: Emirates Skywards.

Emirates Skywards gives makeover to its family programme, allows 100% pooling of miles

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Emirates Skywards has revamped its family programme, offering to provide a richer, more rewarding programme called ‘My Family’. Family members can now pool up to 100 per cent of Skywards miles earned on Emirates flights, allowing them to redeem rewards faster than before. Each member can pool up to 100 per cent of their miles earned on Emirates flights and the nominated contribution of miles from each member can be adjusted at any time. Emirates Skywards has a global membership of 20 million and all members are eligible to join ‘My Family’. Each account can have up to 8 family members including a nominated Family Head. “We’re always working to enhance our offerings to ensure our members are given greater value, choice and flexibility at every touchpoint across the Emirates Skywards programme. The new enriched ‘My Family’ programme will provide our members with a better, more intuitive customer experience, allowing them to consolidate up to 100 per cent of Skywards Miles earned on Emirates to reap faster rewards as well as tailor the proposition to meet their travel needs,” said Nejib Ben Khedher, Senior Vice President, Emirates Skywards. The new Emirates Skywards ‘My Family’ programme complements the airline’s exceptional family offering both on board and on the ground. In flight, young travellers can look forward to special toys, activity packs, child-friendly meals and dedicated kids’ content on ice, Emirates’ award-winning inflight entertainment system. On the ground, Emirates provides a dedicated family check-in area and complimentary strollers in Dubai and priority boarding for families across all airports.

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Emirates Skywards reaches 20 mn members

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Emirates Skywards, a loyalty programme popular for its unique offerings has reached 20 million members. Those travelling from Dubai on Emirates flights during the week beginning March 4, 2018, can look forward to surprises at check-in, onboard and in the lounges for some of its longest-standing members. “The programme has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focused on delivering ever more personalised experiences for its members. We provide a wide array of earn and redeem options across a number of categories – travel, retail and lifestyle and across geographies, leveraging more than 100 partners worldwide,” explains Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards. In an average month, Emirates Skywards welcomes 220,000 new members across the globe. The top five countries with the largest member bases are spread across four continents reflecting Emirates’ six-continent global network. UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million members, Australia with 1.7 million members and India and the UAE following closely with 1.4 million members each.  

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