Tag Archives: Dr. Mario Hardy

PATA Destination Marketing Forum 2018 concluded in Khon Kaen with 300 delegates

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The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed over  290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.” Delegates will herd from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.    

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Finnair becomes PATA’s newest aviation member

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Finnair has joined hands with Pacific Asia Travel Association (PATA). Dr. Mario Hardy, CEO, PATA, said, “The airline is not only a leader in sustainable practices but also in pioneering new technologies such as testing face recognition technology for use by travellers when checking in for flights departing from Helsinki airport.” “We want to further develop our business and intensify the ties between us and important local tourism authorities, associations and regional/local companies,” stated Juha Jarvinen, Chief Commercial Officer and Executive Board Member at Finnair.

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PATA Travel Mart 2018 in Langkawi

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Langkawi is the venue for PATA Travel Mart 2018 (PTM 2018). The signature Pacific Asia Travel Association (PATA) event is being hosted by Tourism Malaysia and Langkawi Development Authority. The announcement was made by the Association’s CEO, Dr. Mario Hardy, during the PATA Annual Summit in Negombo, Sri Lanka, on May 21. Dr. Hardy said, “Tourism Malaysia and Langkawi Development Authority have been a valuable PATA member and partner since 1959 and 2017 respectively and we look forward to the opportunity of showcasing the culture, heritage and beauty of Langkawi. Delegates to PTM 2018 will experience one of Asia’s most remarkable and attractive destinations.”

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Wesgro is PATA’s new member

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The Pacific Asia Travel Association (PATA) has welcomed Wesgro from South Africa as its newest government member. It will now be the official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape. The announcement was made by Dr. Mario Hardy, CEO,  PATA at the Association’s annual Aligned Advocacy Dinner in London, UK on Monday November 7, 2016. Tim Harris, CEO, Wesgro, said, “The Asian market is extremely important and valuable for Cape Town and the Western Cape’s tourism, trade and investment strategy. PATA provides an excellent platform for us to directly engage key stakeholders in this market, learn from them and make Cape Town and the Western Cape a more attractive and accessible destination for them.”

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