Tag Archives: Chiruit Isarangkun Na Ayuthaya

TCEB unveils two mobile apps for events

Smart Biz Event Application_8.11.2017 (280) (003) (003)

Thailand Convention and Exhibition Bureau has launched two new mobile applications, Smart BIZ Event and Smart BIZ Organizer for Thailand’s MICE industry. Through its unique innovation, the strategy is aimed to stimulate the growth of MICE events in the country, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning. Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.” TCEB also developed a mobile application called ‘Biz Thailand’, to respond to the rising trend of smartphones. The app provides information in Thai and English languages. It helps in giving out details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.

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Thailand ranks 24th position for MICE: ICCA

Thailand-Destination-NEWS-small_01

With more than 300 meetings and trade shows to be organised in Thailand during the second half of this year, the Thailand Convention and Exhibition Bureau (TCEB) is aiming to create a sustainable growth. Early this month, the International Congress and Convention Association (ICCA) put Thailand on the 24th  position in the world’s association meeting destination list, up from the 27th  of last year. Paris was ranked number city one in the survey. In addition, the rank of Bangkok also jumped from 16th to 12th position. Chiruit Isarangkun Na Ayuthaya, Acting President, TCEB, said the improved ranking reflect the high preference related to Thai competitiveness and professionalism in the world’s MICE industry thus bringing in increasing number of such events to Thailand. An initial survey indicates that during the period from June to December this year, about 360 events are being organised in Thailand, about 75 per cent of them are international scale conference and trade exhibition. “Thailand popularity is on the rise. We see some exceptional large event coming to Thailand such as Thaifex-World of Food Asia that is expected to draw 70,000 people to the show in early June. And last month, Thailand was the host of Intermatch at 31,000 people and Infinitus at 8,000 people,” he added. In 2015, the Thai MICE industry generated a total direct revenue of 150 billion baht, responsible for 164,000 jobs with a GDP contribution of 0.77 per cent.

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