Sterling Holiday Resorts launches new brand for experiential tourism

Sterling Holiday Resorts has recently launched its new brand identity in line with its new service philosophy of delivering experiences and discoveries. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts, shared, “We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers ‘holiday differently’.”

“At Sterling, we are look forward to being a part of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday. In the process, we would also be contributing to local economies, creating jobs and taking the brand abroad to places where Indians holiday,” Ramanathan added.