Sports Events 365, the provider of database and tickets for sports and music events worldwide, which actively targets the global travel market, is launching a new B2B pricing support intelligence service. The new service, specifically designed for hotels and airlines, enables them to optimise the price they charge for rooms or flights, based on information of upcoming sporting events. The company will introduce the B2B intelligence service at the Travel Technology Europe exhibition that will take place at Olympia, London, on February 21-22, 2018. The information is geared for revenue managers of hotels in Western Europe and North America, and airlines flying to those destinations where sport tourism is one of the fastest growing segments of the travel industry. “Once they learn to use the information in our database and implement it, they benefit twice. Hotels and flights everywhere are online these days and it is hard to shine. Sports tickets are much harder to find, so if you sell a room with an entrance ticket to a sporting event, for example, you have a better chance to stand out. You will also have fewer cancellations and will offer something quite special while not having to settle for lower pricing for your own basic product,” says Sefi Donner, Founder and CEO, Sports Events 365.