Seoul’s newly revamped ‘Plus Seoul’ corporate meetings and incentives packages will strive to enhance events conducted in Seoul attended by international participants. The upgraded packages include a range of expanded options to customise locally hosted events with more personalised branding and specially tailored experiences. The added incentives reflect Seoul’s strong government-level commitment to boosting the Korean capital’s meetings industry in response to increased overseas demand. “We are seeing a strong increase in the number corporate groups visiting Seoul from the Asia-Pacific as a result of our Plus Seoul campaign and related ongoing efforts to promote our city as an attractive incentive travel destination,” said an official at Seoul Tourism Organisation.
“We anticipate continued growth along this trend for the second half of 2019,” he added.
Based on group size, the customized features of Plus Seoul include company-branded cakes and cookies for events with 50-199 participants, team-building programmes and entertainment for 200-499 participants, event-branding on buses and photo mosaic walls for 500-999 participants, and event videos and on-site Korean cosmetic booths for 1000 or more participants. These features all come on top of core ‘Plus Seoul’ benefits for corporate meetings and incentives, including financial, promotional, and operational support based on event size and scope.