S. Korea to unveil new offerings for business events

South Korea is set to introduce two new projects showcasing it as a suited destination for conferences and meetings at the Asia-Pacific Meetings and Incentives Expo (AIME) from February 20-21. “We invite all AIME attendees to visit the Korea Pavilion and join us as we unravel to the international community our ever-growing range of valuable programmes created to ensure outstanding meeting experiences in South Korea,” said Min Hong Min, KTO Executive Vice President for International Tourism.

Earlier this year, South Korea did a soft launch of its MICE Ambassadors. Twelve outstanding individuals from various fields, such as healthcare and engineering, were selected to serve as front-runners in securing international business events to Korea and leverage their achievements and networks to raise the status of South Korea as a meetings destination.

In addition, South Korea also rolled out its new MICE brand ‘Korea Unique Venues’ introducing twenty world-class meeting venues. These venues are a result of close collaborations with local convention bureaus and suppliers, where the South Korea MICE Bureau evaluated recommended sites and filtered them according to their characteristics, usability, and willingness to open the place for business events.

According to the UIA Global Statistics, South Korea was the most sought destination for business events in 2016 with a total of 997 international meetings hosted.