Radisson Blu has introduced an exclusive campaign focused on weddings specifically for the Indian market. Known as ‘The Art of Weddings’, building on the brand’s global ‘Something Blu, A Wedding of a Kind’ concept, the initiative will run across all of India’s 34 Radisson Blu hotels. ‘The Art of Weddings’ will roll out in the form of a two-day lavish experiential ‘Wedding Fair’ at Radisson Blu Hotel New Delhi Paschim Vihar on August 25 and 26 and Radisson Blu Hotel Indore on September 2 and 3. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.
Partnering with the campaign are couture designer Payal Singhal who will present ‘The Azure Collection’, an exclusive line designed for Radisson Blu; renowned celebrity chef from Radisson Blu, Rakesh Sethi; Ramit Batra, acclaimed destination wedding photographer and storyteller; Puneet Gupta and his fashionable, bespoke wedding invitation designs; Jewels D’Allure that will bring together personalised, high-end jewellery and Eclairs Cakes; a specialist in designer wedding cakes. Leading make-up artist Kangana Kochhar will also participate in the New Delhi Fair.
Sandy Russell, Vice President, Commercial Operations, Asia Pacific, Carlson Rezidor Hotel Group said, “The ‘Art of Weddings’ taps on the huge potential of the wedding market in India and is unique in its targeting, delivery and reach. The campaign is designed to create personalised wedding experiences and we are confident that the campaign will resonate strongly with consumers in the country.”
Raj Rana, Chief Executive Officer, SouthAsia, Carlson Rezidor Hotel Group said, “We are excited to launch The Art of Weddings in India where we have Radisson Blu hotels located in primary and secondary cities. We believe that Radisson Blu with its service philosophy of ‘Yes I Can! SM is uniquely positioned to deliver a one-stop destination for all wedding needs of the Indian consumer. By introducing this campaign across all Radisson Blu hotels in India at one-go, we have ensured an inclusive, consistent and seamless experience for all guests looking to book their special occasion with us and we hope to leverage our strong brand presence across the country to maximize guest service.”
Radisson Blu Hotel New Delhi Paschim Vihar offers ‘Olympus’, a spectacular, one-of-a-kind banqueting facility, spread over 12,000 square feet with a sky view deck. Radisson Blu Hotel Indore encompasses over 3,250 square meters of modern and elegant blowout banquet space to hold cocktail receptions, sit-down dinners and stand-up buffets.