Priority Pass, the airport experiences program, has introduced offers, which give members access to discounts at airports across the world through its app and website. In addition to accessing world-renowned lounges and dining options, members can now enrich their pre-flight experience through specially negotiated offers at hundreds of dining, spa, retail and airport services.
This launch comes in response to consumers’ increased desire for more meaningful experiences and rewards at the airport and is in line with Priority Pass’ strategy to add greater value to Members right across the airport ecosystem. According to Collinson research, travellers would arrive earlier to the airport if they received discounts on food and beverage (41%) and shopping (39%), with almost half (47%) stating they’d spend more if they received deals in advance of traveling.
The launch of offers gives all Priority Pass Members access to over 800 discounts, upgrades and free gifts with certain purchases, in 146 airports across 32 countries in the Americas, Europe, the Middle East, India and Asia Pacific, with plans to add more in the coming months. Priority Pass has worked with merchants in all of these airports to craft special offers which bring benefits for Priority Pass Members while also helping drive additional footfall for airport partners, which include Spa Express by Heaven on Earth, O2 Spa, as well as Porsche Design Boutique in India. Further afield, partners include Duty Free Americas, InMotion Entertainment and many more.
All Members can access offers directly from the Priority Pass app on their mobile devices or via the website. The process couldn’t be easier: all they need to do is simply log in and search for their departure / arrival airport or city to view all live offers at their location. They then generate a unique code and present it at the point of purchase to redeem the offer.
Priyanka Lakhani, Regional Commercial Director, Middle East, Africa and India at Collinson, the operator of Priority Pass, said, “We’re committed to constantly improving and evolving our program to meet the current and future needs of our Members in the region and beyond. Offers marks the latest stage in this and our mission of becoming the go-to travel companion. As well as having access to our growing network of lounges and airport experiences around the world, they’ll also now have hundreds of discounts at their fingertips in the airport and will be able to enjoy an even more seamless and enriched experience.”
Members can take advantage of offers on Priority Pass by following two easy steps:
Step 1: Generate an offer code
To generate an offer code, Members need to open the app or go to the website and select an offer of their choice. Underneath that offer they will then need to press ‘Generate the offer code’, which is a digital 2D barcode.
Step 2: Redeem the offer
To redeem an offer code at a participating retailer, all a Member has to do is to present the digital offer code generated on their smartphone or tablet, as and when prompted by the retailer. For self-service, Members may need to manually enter an offer code to validate it.