Commemorating Preferred Hotels & Resorts’ 50-year legacy, the brand recently held its Asia Pacific series of 50th anniversary celebrations at The Leela Palace New Delhi on March 20, 2018. Hosted by CEO Lindsey Ueberroth and Executive Vice President Saurabh Rai, the company has set its goals to further grow and enhance its loyalty programme as well. Preferred Hotels & Resorts aims to grow their portfolio in the South Asian region by 2020.
For its I Prefer Hotel Rewards programme, the brand will introduce new member benefits and exclusive offers that will leverage on the Golden Anniversary campaign. I Prefer has more than 2.5 million members worldwide.
“As we commemorate the Preferred brand’s 50-year legacy of inspiring travel, we are more committed than ever to providing travellers with even more opportunities to embrace the spirit of independence and to making our pineapple logo synonymous with the ultimate hallmark in world-class hospitality,” said Ueberroth.
“As the region’s largest independent hotel brand, Preferred Hotels & Resorts is entering its 16th year in India, and we are focused on continuing to build on the foundation of our company’s 50-year legacy of championing the independent hotel space. We are committed to forging ahead with more innovative and strategic consumer-focused initiatives to foster greater engagement in this market,” added Rai.
In January, the company launched a variety of initiatives to support its 50th anniversary celebration, including:
- A year-long Golden Anniversary package, offering unique 50th anniversary-themed activities, amenities, or services to guests staying at nearly 300 participating hotels worldwide.
- An exclusive Golden Anniversary microsite and social media hashtag #PreferredCelebrates50 for its online travel community. Travellers sharing their most memorable experiences with the hashtag have a chance to get featured on the brand’s social media accounts @PreferredHotels and microsite.
- Its first-ever dynamic consumer video series, entitled Inspiring Travel for 50 Years. Each month, up to two vignettes will be released via various digital and social media channels, with every video showcasing the rich meaning of #ThePreferredLife.
Since its foundation on January 29, 1968, the Preferred brand has led the way in independent hospitality, helping to shape and develop the space through innovative programming, global expertise, and an unwavering commitment to championing the spirit of the independent hotelier and the unique, authentic, and local character of their respective properties. The brand has accelerated its expansion by marking first-time presence in more than 30 new countries; introducing new technology, sales, and marketing support services to its growing portfolio of member hotels; launching I Prefer Hotel Rewards, the world’s first global points-based guest loyalty programme for independent hotels; and introducing a variety of other niche programs to cater to the needs of family, LGBT, and golf travellers.