The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed over 290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.”
Delegates will herd from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.