MICE important for growth of hospitality: Cassé

Elaborating on the growth of hospitality sector in India in the last few years, Jean-Michel Cassé, COO, AccorHotels, India and South Asia said, “There has been a visible and a definite growth in the market. MICE is also an important aspect to help this sector grow. Market is more evolved now, guests are demanding varied services, multiple innovations across services and the industry as well is flourishing with more supply each year. The industry continues to witness high occupancy and ARR’s, thus, continuing to show promising progress. This is true across segments from luxury to premium and economy.”

“One of the noticeable evidences is the availability of hotel brands and properties panning across luxury, mid-scale, economy etc. They have many options to choose from based on the nature of travel, be it for leisure or work. We also cannot deny the contribution of digital and technological innovation to the hospitality industry. Be it internal processes or software for multiple functions and departments or the social media platforms used by guest, technology has eased down everything for both hoteliers and guest, he concluded.