Malaysia Airlines Bhd (MAB) has inked a strategic partnership agreement with the Penang Convention and Exhibition Bureau (PCEB) to elevate the MICE industry of Malaysia.
Yeoh Hock Thye, MAB Head of Sales, said “Through this strategic partnership, we will drive the traffic from our global network to Malaysia, especially into Penang and putting forward our MICE offering.”
Currently, MAB flies 45 times weekly into Penang and is able to carry about 7,200 visitors per week.
Penang Chief Minister, Lim Guan Eng stated that the business events segment was seeing a surge in the economic sector in Penang, contributing RM808 million to the economy in 2016.
“Penang hosted 1,251 events in 2016 and for the first three quarters of last year, the state played host to 1,731 events with an estimated economic impact of RM900 million,” he added.