Maharashtra Tourism Development Corporation (MTDC) in association with the Ministry of Tourism, Government of Maharashtra, is launching the first edition of its annual property, the Mumbai Shopping Festival (MSF). India’s first of its kind citywide three-week festival will be celebrated from January 12-31, 2018, across the city of Mumbai. The festival will include immersive retail experiences clubbed with live performances across the city.
In lieu of the recent notification by the Government of Maharashtra where shops and establishments can now stay open 24X7, the Ministry of Tourism and MTDC will set up Mumbai’s first ever Night Bazaar Flea Market which will go on till 4am on weekends only. To enhance visibility of the Mumbai Shopping Festival, MTDC has teamed up with various associations with various retail and commerce bodies including – MCHI – CREDAI, FICCI, FHRAI India, GJEPC India, NAREDCO, Retailers Association Of India (RAI), Indian Bullion & Jewellers Association and the Federation of Retail Traders Welfare Association (FRTWA). Shopping partners for the Mumbai Shopping Festival 2018 include major malls and retail chains in Mumbai.
Adding to the festivities, the Mumbai Shopping Festival will also showcase Mumbai’s first ever Food Truck Zones set up in different areas over the weekends. “Our aim is to establish this event on a global platform as one of the most sought after and visiting shopping and cultural festivals of the world. This is already one of the biggest initiatives by MTDC and we are determined to make it make it even bigger,” adds Jaykumar Rawal, Minister of Tourism & (EGS), Government of Maharashtra.
Speaking on the creation of the Mumbai Shopping Festival, Vijay Waghmare, Managing Director, Maharashtra Tourism Development Corporation, adds “ We are looking forward to growth in revenue and infrastructure and hope to grow the festival in the coming years.” There will be multiple events across the city every weekend throughout the festival. Mumbai will see over 500 performances in multiple stages across 13 different locations.”