Lufthansa launches #SayYesToTheWorld campaign in India

Lufthansa has unveiled #SayYesToTheWorld campaign in India that will allow travellers to discover exciting destinations virtually. “Lufthansa opens up the world to all explorers. With more and more Indians displaying a growing zest for exploring the world, the new campaign adds to our assurance of being ‘More Indian than you think’ and reaffirms our commitment to being a preferred partner to the Indian traveller,” said Wolfgang Will, Senior Director, South Asia, Lufthansa German Airlines. The new campaign is accompanied with an exciting new digital engagement hub at LH.com/sayyes. It invites people around the world to pin any place on the online world map and share what they would like to say “Yes!” to there. Participants stand a chance to win a ticket to explore a dream destination in Europe.

#SayYesToTheWorld campaign is Lufthansa’s mission to inspire people to explore, to see the world, and open their minds to new experiences. It uses the power of questions spurring new-age travellers to challenge status quo, rethink conventional perspectives and find their own answers, saying yes to change.