Korea now ranks in the number one spot worldwide for global congresses hosted in 2016, according to the latest International Meetings Statistics Report released by the Union of International Associations (UIA). The result is a reflection of strong growth by established Korean meeting cities such as Seoul, as well as rising destinations like Busan, Jeju, and Incheon, contributing to the country’s increasingly diverse business events portfolio.
Supporting this growth is the Korea MICE Expo that is jointly organised by the Korea Tourism Organisation (KTO) along with its 11 Regional Convention Bureaus. The nation recently concluded the 18th edition of Korea MICE Expo 2017, its leading business events trade show that brought together 250 businesses and more than 300 buyers from around the world, including India. The expo showcased their MICE products in a two-day expo at Incheon’s Songdo Convensia between June 15-16, 2017 that recorded a total of 3,000 attendees. This reflected a 21.6 per cent increase in attendance over the previous year.
Kapsoo Kim, Executive Director, Korea MICE Bureau, says, “These latest findings are a strong reflection of Korea’s broad growth not only across the country’s meetings section, but across the country itself. Established event destinations like Seoul are continuing to show their prowess, while an increasing number of regional capitals are giving global meetings planners an increasing variety of options, and so boosting Korea’s appeal for congresses