The Korea MICE Expo (KME), a suited platform for incentive planners and meeting professionals, will be held on June 14 and 15 in Songdo Convensia, Incheon. The two-day event aims to provide a perfect venue for over 2,000 expected attending MiCE (meetings, incentives, conferences and exhibitions) industry professionals to engage with 300 exhibiting local service providers, including convention bureaus, unique venues and travel agencies.
To foster a business-friendly event, this year’s KME will be in an unconventional format, ditching the usual sit-down gala dinner and forums.
“We want this expo to be bigger and meaningful to all the participants. We will make KME 2018 a platform where buyers and suppliers can truly acquire business potentials,” said Chulbeum Park, Director of the Korea Tourism Organisation (KTO) Meetings and Incentives Team. A standing networking party will replace the usual sit-down gala dinner to let guests interact freely. Also, convention bureaus will showcase not only their MiCE expertise but also their local food specialties during the reception.
For the first time, the Korea MICE Expo will have a theme “Hallyu meets MICE” offering participants new venues, activities and discussions related to popular South Korean films, dramas and music. A main highlight of the event includes the Opening Keynote by Soo-Wook Ahn, Executive Director of SM Entertainment, one of the leading entertainment groups in Korea.
Celebrating its 19th year, the event will also introduce new programs such as Destination Presentations, Knowledge Cafe and Young MiCE Professionals booth, cultural performance and tours—showcasing some of Korea’s finest destination for incentive travel and corporate meetings.
“Korea has become a favourable destination for incentive travel, especially for groups coming from Southeast Asia. The increasing number of groups returning to South Korea is a testament that the country has an infinite selection of places and activities that are able to please varying preferences,” said Baeho Kim, Acting Executive Director of Korea MICE Bureau.
According to data, the number of returning incentive visitors to Korea in 2017 grew by 24 percent from the previous year, with 240 groups carrying 36,720 delegates