JTB India selects Cvent to elevate the MICE experience in APAC

JTBJTB, has selected Cvent, a market leader in meetings, events, and hospitality technology, to provide the company and its customer base with a suite of event management solutions that will help them deliver bigger and better events. The ‘Gold Partnership’ highlights JTB India’s focus on addressing the complex and diverse needs of its clients by offering them the solutions they need to make their meetings and events more engaging, more strategic, and more impactful through the use of technology.
Cvent’s technology will allow JTB, which manages more than 100 events in a year, to streamline their manual event planning processes and drive better efficiency and productivity within their overall events program. By utilizing Cvent’s event management technology, JTB India will not only reduce the overall cost associated with their events, but also enhance their compliance and data security measures giving attendees additional peace of mind.
Commenting on the partnership, Norio Nakamura (aka DOJO San), Managing Director at JTB India said, “We are extremely pleased to partner with Cvent in our efforts to become a ‘pioneer of Solutions Businesses within JTB Group’. As market leaders, both JTB and Cvent are well-positioned to help drive innovation in the meetings and events industry in the Asia Pacific region. We will also be happy to share the knowledge and expertise with other JTB offices across the globe, so they are able to scale their events programs quickly and successfully with Cvent’s solutions.”
Sharing his comments, Anil Srinivasan, Executive Director at JTB India said, “The collaboration of Cvent and JTB India aims to bring advanced event technology solutions that will help solve the complex and diverse needs of the customers. Technology is essential to scale our Strategic Meeting Management [SMM] vertical and we work with multinational clients like Siemens, L’Oréal, Dassault Systems, and Capgemini with their SMM needs. There is a lot of untapped potential for the MICE industry, and we aim to encourage and nurture this growth by providing best-in-class technology solutions, like Cvent, to our clients for them to make a lasting business impact through live events.”

JTB India will utilize the full spectrum of Cvent’s event management offerings including online registration, onsite badging and check-in, mobile event apps, and feedback and reporting solutions – helping to optimize the entire event management value chain. The ‘Gold Partnership’ agreement between JTB India and Cvent comes against the backdrop of growing demand for event management technology within the Asia Pacific region. The global MICE industry is growing exponentially and is projected to reach $1,245 billion* in 2023 and the Asia Pacific region is forecasted to see the highest growth rate of 8.6% during the projection period. As industry leaders, both JTB and Cvent are committed to enhancing the live events experience for their customers and to help professionals around the world scale their events programs.
Speaking on the partnership, Sandeep Nagpal, Vice President of Marketing at Cvent said, “We began our partnership with JTB in 2014 and it’s been extremely fulfilling. We have been proud supporters of their mission to bring impactful experiences to customers by delivering solutions that help drive success. At Cvent, we believe in the power of live events and we look forward to providing JTB and their customers the technology they need most to execute memorable events.”