J&K to focus on MICE tourism: Farooq Shah

In a crucial meeting, the Secretary Tourism and Floriculture, Jammu and Kashmir, Farooq A Shah along with the ICPB India convention promotion bureau (a body working under the aegis of Ministry of Tourism GOI for promoting MICE Tourism), decided to enable a platform for the state of Jammu and Kashmir to showcase itself as a suited MICE destination. The office bearers of the ICPB assured the Secretary that the state will be promoted as one of the priority venues for conferences and events of national and international standard. Shah showcased the international standard MICE tourism potential of the state particularly in Kashmir like SKICC, Pahalgam club, and places like Gulmarg and Jammu as well.

The secretary agreed to organise an intractable evening session specifically for promoting the MICE potential of the state in which leading prominent MICE tourism promoting organisations will be invited to know about the international standard convention and post-convention avenues available in the state. Shah also uprised that Kashmir’s summer is the best in the country to experience leisure activities in the form of shopping, cuisine, sightseeing, rafting among others.