India’s millennials are on the move, and willing to spend. Not only are they taking more trips per year than before, they are also spending more on expensive stay options as compared to seniors, reveals a new Phocuswright study co-commissioned by ixigo. While 22 per cent seniors aged 55+ spent over Rs 6,000 per night for their most significant trip during the year, over 34 per cent of the millennials, specifically in the age group of 25-30 spent this much or more. This, despite the fact that one out of every two millennial considers non-hotel lodging options such as private homes, bungalows, homestays or service apartments in preference to hotels. On the other hand, 70 per cent of seniors tend to prefer hotels over non-hotel accommodations.
The study aggregates responses from 2,700+ online travellers, out of which almost half (48 per cent) of the respondents were millennials. Millennials also lead the trend towards independent and solo travel in India as compared to other major markets in APAC. About 45 per cent of all Indian online leisure travellers have taken at least one solo trip in the last 12 months which is higher than travellers from other APAC countries. In addition, Indians are taking shorter but more frequent trips, with only 14 per cent of travellers surveyed having taken a trip of 14 days or longer in 2017.
Commenting on this trend, ixigo CEO and Co-founder, Aloke Bajpai said, “Millennials are changing the way Indians travel. Travel apps, coupled with rising smartphone penetration, has brought about a marked evolution in traveller behaviour. In 2017, online Indian travellers on an average spent Rs. 1.5 Lakhs on their travel and took 3 leisure trips across the year. International travel has also increased, with two in five online Indian travellers having travelled internationally in the last 12 months, as compared to one in three during 2014. As millennials increasingly seek more personalised and offbeat travel choices, platforms such as ixigo will continue to grow in relevance.”
ixigo’s own search data reveals some more interesting trends for 2017 – the lowest fare for a flight booked on ixigo was Rs.425 (Jammu- Srinagar), the highest fare paid on the platform was Rs.3.17 Lakhs (Toronto- Mumbai). While 0.1 per cent of travellers booked more than 30 flight tickets over the year. Delhi and Singapore emerged as the most searched domestic and international destinations respectively, while Mumbai and Dubai were the most travelled-to. Goa remained the top favourite for couples while Singapore emerged as the most popular destination for families.