Indian business travellers prefer luxury properties: RoomIt by CWT

downloadThe RoomIt by CWT research reveals key differences in business traveler hotel preferences by country. Overall, business travelers are more likely to stay at upper midscale to upper upscale properties, but there are key regional differences. Travelers from India and Australia are more likely to stay in luxury properties (35% and 25%), while Mexico, the US and Italy travelers are more likely to stay in upper midscale properties (35%, 32% and 27%). The survey compiled responses from 660 business travelers from nine countries to identify what influences them to choose a particular hotel during the booking process. The results revealed that globally, having access to Wi-Fi (84%), room rate (81%), distance from business site (81%) and breakfast (79%) are the most important influences. A few of the key differences between countries were also revealed, such as business travelers from the UK and Germany are the most swayed by having access to a health club (44%) and loyalty programs are the most important to those from Mexico and Germany (46%). “We continually work to understand business travelers’ specific wants and needs so we can offer the accommodations that will improve their satisfaction,” said Scott Hyden, SVP and Chief Experience Officer of RoomIt. “We know that you have to get the basics right in order to maximize compliance and reduce travel spend.”
Several other notable takeaways from the results — business travelers from Germany are most likely to be persuaded by photos (56%) compared to other countries while travelers from France are the least likely to experiment with new hotel brands (26%). Travelers from Mexico are less likely to use their company’s booking tools (24%), compared with those from Canada (35%). German travelers rely most on having someone else book their travel (41%) or going offline to speak with a travel agent (40%) compared to US travelers (27% and 22%, respectively).
Overall, business travelers are more likely to stay at upper midscale to upper upscale properties, but there are key regional differences. Travelers from India and Australia are more likely to stay in luxury properties (35% and 25%), while Mexico, the US and Italy travelers are more likely to stay in upper midscale properties (35%, 32% and 27%).
Globally, when asked what attributes best describe the ideal hotel accommodation, results show that the hotel and service are stronger drivers than amenities, image or location. Quality (44%), trustworthiness (38%), convenience (40%), quietness (30%), affordability (28%) and coziness (28%) resonate the strongest. Regionally, quality is most important to India (63%), the US (44%), Canada (40%), and the UK (39%). France prefers coziness and quiet the most (49% and 39%), while Mexico ranks trustworthiness the highest (54%).