India and Cambodia have agreed to strengthen tourism cooperation, particularly with regards to a direct air link between Phnom Penh and New Delhi. This decision was taken after a joint committee meeting between officials from Cambodia and India, in Siem Reap, to discuss cooperation in the tourism industry as part of a high-level dialogue mechanism. Phnom Penh recently hosted the ‘Incredible India Road Show’, which aimed to promote India as a destination for Cambodian tourists, as well as to create new partnerships between Indian and local companies in the tourism industry.
Rashmi Verma, Secretary – Tourism, Government of India, said the committee is now working on a strategy to further the collaboration between the countries in tourism. “Stronger cooperation in tourism will be beneficial for both countries in terms of economic growth and job creation,” she said. The flow of tourists between Cambodia and India has increased remarkably in the last few years, said Thong Khon, Cambodian Minister of Tourism. He said that many Cambodians travel to India to visit religious landmarks, while Indians like to visit the Kingdom to experience local weddings or as part of pilgrimages. “In many ways, both countries have a similar appeal for tourists, and both have huge potential for tourism. This is why we need to boost cooperation with India in the sector,” Khon said.