Alphons Kannanthanam, Minister of State (I/C) for Tourism, Government of India, launched the new Incredible India website in New Delhi. The website showcases India as a holistic destination, revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards with an aim to project India as a must-visit destination among its overseas travellers. The Ministry will now be able to engage effectively with visitors across web and social channels and measure engagement to deliver real time personalised experiences for each visitor based on their interest and travel persona. It has partnered with Google Arts & Culture in bringing online a series of compelling visuals that will give the user an immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure. Going forward, the website will be available in Hindi and leading international languages.
Speaking at the event, Rashmi Verma, Secretary Tourism, said that the new website will suggest to a visitor the options and there is no need of any queries. She also added that the website will provide information all over the world about exotic destinations of the country. The Secretary also conveyed that the website has already started getting visits from US, Russia and China.
Website Link: https://www.incredibleindia.org/