The stalwarts from the global MiCE and wedding industry came together for fourth International MICE & Wedding Forum (IMWF), which was powered by Inventum Global at Antalya Rixos Premium Belek from May 12-16. The event had around 46 exhibitors and a total of 94 buyers, out of which 54 were from India. Antalya and Turkey were well promoted and highlighted with the IMWF 2019 by the magnificent night at the Ancient Theater of Aspendos as well as the breath-taking nights and events. Being the largest event organised by any institution or organisation with the budget of 2 million Euro until today, IMWF has provided a substantial added value to the promotion and economy of Turkey. The forum, with the participants on CEO level from the premium wedding agencies shaping the world’s wedding sector, particularly India, has substantially contributed for the promotion of Antalya and the global event sector by means of the biggest promotional activity of India and Turkey’s tourism history. IMWF was founded under the partnership of Asil Akar and Bünyat Özpak, organising major groups such as domestic and overseas congresses, conferences and Indian weddings and the event marketing corporation founded under the partnership of Necip Fuat Ersoy.