The Ministry of Tourism has recognised Meetings, Incentives, Conventions and Exhibitions (MICE) as a niche tourism product in order to overcome the problem of seasonality and to promote India as a 365 days’ destination. The India Convention Promotion Bureau (ICPB) has been set up under the patronage of the Ministry of Tourism to promote India as a venue for International Conferences and Exhibitions. This non-profit organization, with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organizers, etc. participate in international MICE trade fairs like IMEX in Frankfurt and Las Vegas, EIBTM- Barcelona and AIME- Melbourne along with the India Tourism overseas offices. India is also being promoted as a preferred MICE destination through the Global Incredible India media campaign and through road shows and seminars conducted by the India Tourism offices overseas. Ministry of Tourism also provides Central Financial Assistance to the State Governments/UT Administrations for development of tourism infrastructure including the setting up of convention centres under the existing schemes. This information was given by K. J. Alphons, Union Minister of State (I/C) for Tourism in a written reply in Rajya Sabha.