The 56th Congress of the International Congress and Convention Association – ICCA, held from Novemeber 12-15, in Prague, witnessed a total of 1,264 meeting industry experts from 79 countries. The event was organised by the Prague Convention Bureau with the support of more than 40 local partners.
“According to the results of the impact study prepared for us by KPMG, multiplied revenues from the Prague congress industry were between 22 and 26 billion Czech Crowns in 2016. We expect that 15-25 association congresses or conferences could take place in Prague in the span of the next ten years as a result of the 56th ICCA Congress, generating a revenue of 2.1 billion Crowns in multiplication. Of course, this number may be far from final,” said Roman Muška, Director of the Prague Convention Bureau.