For the first time the MICE Forum will take place over two days and occupy its own hall along with Business Travel. Concentrated expertise and the ’human factor’ as a theme heading at the ITB MICE Forum: qualified experts from the industry such as Nicole Brandes, intl. management coach, author and partner of the Zukunftsinstitut and Felix Rundel, head of Programmes and International Development, Falling Walls Foundation, will be examining a range of topics, including what those involved in the meeting and event industry can do in the future to ensure that creativity and expertise become more valuable resources. From 6 to 10 March 2019 MICE and Business Travel Management will join ranks at ITB Berlin. For the first time the MICE Forum will take place over two days together with the Business Travel Forum, on Wednesday, 6 March from 10.45 a.m. to 2.45 p.m. and on Thursday, 7 March 2019 from 3 to 5.45 p.m., under the same roof in Hall 7.1a. The Association of Event Organisers (VDVO) is the official partner of the MICE event.
On Wednesday, 6 March 2019 at the ITB MICE Forum the focus will be on the human factor. After an introduction by Bernd Fritzges, CEO of the Association of Event Organisers, Nicole Brandes, intl. management coach, author and partner of the Zukunftsinstitut, will examine the topic of ’Digitality and humanity: how, due to the visionaries who have the courage to exploit technology and benefit humankind, the digital transformation makes the human factor even more important’. Felix Rundel, head of Programmes and International Development, Falling Walls Foundation, will look at ’Participant Experience Design – how do we organise meetings that really move people?’ In his lecture entitled ’Meaningful Connections & Events’ Till Ohrmann, co-founder and managing director of PIRATE.global and managing director of the startup SAFARI, will take a look behind the scenes of Europe’s craziest corporate event, the PIRATE Summit. In his paper entitled ’Live goes digital – Digital goes Live’ Detlef Wintzen, managing partner of insglück Gesellschaft für Markeninszenierung mbH will illustrate that a strategically efficient link between digital communication and events is the only way to successfully bring brands and people together.
On Thursday, 7 March 2019, day two of the event, the focus will be on the future of the event industry. Doreen Biskup, deputy chairman of the Association of Event Organisers, will talk about ’The event manager eco-system – how event managers will work in the future’.Afterwards, Guido Mamczur, brand strategy expert, visiting professor and book author, and managing director of D‘art Design Gruppe, will provide valuable advice with his excursions on ’Protect me from what I want: the digital diet’ and on how to communicate topics without falling headlong for every digital trend.The convention series will conclude with a lecture by Prof. Dr. Ulrich Wünsch, founding director of SRH Hochschule der populären Künste (hdpk), which will dwell on ’Experience – and letting others experience. From a trend to the experience’.