Emirates Skywards, a loyalty programme popular for its unique offerings has reached 20 million members. Those travelling from Dubai on Emirates flights during the week beginning March 4, 2018, can look forward to surprises at check-in, onboard and in the lounges for some of its longest-standing members. “The programme has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focused on delivering ever more personalised experiences for its members. We provide a wide array of earn and redeem options across a number of categories – travel, retail and lifestyle and across geographies, leveraging more than 100 partners worldwide,” explains Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.
In an average month, Emirates Skywards welcomes 220,000 new members across the globe. The top five countries with the largest member bases are spread across four continents reflecting Emirates’ six-continent global network. UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million members, Australia with 1.7 million members and India and the UAE following closely with 1.4 million members each.