Dubai is an upcoming and suitable business events hub and Dubai Business Events (DBE), a division of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), ensured it so through inking six Memorandums of Understanding (MOUs) throughout 2017, which outlined collaboration with potential entities across a range of key industries.
Under the umbrella of DBE’s Al Safeer Ambassador Programme, the MOUs attracted organisation of international meetings and conferences in Dubai. The convention bureau’s strategic framework enabled coordinating bids for the conferences across multiple stakeholders. The strategy was fully aligned with the UAE Vision 2021 which was aimed to grow the country into a global knowledge hub.
Throughout the year, DBE entered agreements with educational, scientific and government bodies, including the Society of Engineers, the Mohammed bin Rashid Space Centre and the British University in Dubai. The emirate’s convention bureau also signed with the Road and Transport Authority (RTA), the Emirates Medical Association (EMA) and the Institute of Electrical and Electronics Engineers (IEEE).
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: “Each and every agreement we enter has significant potential, and is mutually beneficial for all parties involved. In 2014, the Dubai Association Centre was formed as the result of an MOU between Dubai Chamber of Commerce & Industry, Dubai World Trade Centre and ourselves. This has grown very successfully, resulting in the first Dubai Association Conference held in December 2017. These agreements provide wide scope for cooperation, forming an important part of DBE’s strategic frameworks, as well as reflecting the strong public-private partnerships that exist across Dubai.”
Layla Faridoon, Executive Director of the Director General’s Office at the RTA, said: “The agreement with Dubai Business Events is part of our strategic framework to share knowledge and experiences with government bodies in Dubai. This is in line with the government’s vision to unify Dubai’s efforts and ensure an integrated working system that works towards share objectives.”
Faridoon affirmed that Dubai has become an exemplary model for events and conferences, and that the memorandum will have a positive impact on social, economic and scientific development. It also supports and strengthens Dubai’s status and reputation as an important modern city capable of attracting many international events.