The first ever Adventure Sports Expo Asia is going to be held in New Delhi from January 27-29 at Four Points by Sheraton. Some 15000 visitors and sports enthusiasts are expected to attend the show. Suman Billa, Joint Secretary, Ministry of Tourism, informed that the government has declared 2018 as the Year of Adventure and the ministry is going all out to promote the country as an important hub for adventure tourism.
Ajeet Bajaj, Senior Vice President, Adventure Tour Operators Association of India (ATOAI) and the Managing Director of Snow Leopard Adventures, said, “The mission behind the Expo is bringing together all stakeholders to make India an adventure powerhouse while keeping risk management, sustainability and responsible tourism at the forefront. ATOAI is the backbone as far this industry is concerned in India and our aim is to make India a global hub for adventure tourism. Internationally, the adventure sports industry is a $400 billion industry. According to industry estimates, the Indian inbound industry for adventure tourism in growing by 5-7 per cent annually and domestic tourism for this segment is on an upswing, growing by 20-25 per cent annually.” The expo will host many sessions addressing the various issues of the adventure sports industry with luminaries from across the globe.
Commenting on the Expo, Rishi Narain, Founder and Managing Director, RN Sports Marketing, said, “India already has huge potential as an adventure sports destination with so much diversity from mountains to rivers and desserts. ASEA 2018 will market India as an iconic destination for adventure to the world with the support of ATOAI. The event will also recognise individuals/groups and companies in the field of adventure on the opening night of the show.”