In order to attract the growing conferences and incentives segment from India, the Cyprus Tourism Organisation (CTO) is offering attractive financial incentive schemes so that MICE agents and corporates choose Cyprus as their preferred destination. There are broadly four schemes. Speaking about this is Michalis Metaxas, Director, Cyprus Tourism Organization and Cyprus Convention Bureau (CCB). He says, “Cyprus is an attractive and competitive destination for the organisation of conferences, meetings and incentive trips. We have four different types of schemes for corporates depending on who they are and what their aim is.”
One scheme is for MICE directed at non-profit organisations, associations and academic institutions for conferences and meetings and licensed tourism and travel offices and companies for corporate conferences and incentive trips. The second incentive scheme is to support conference bidding and sales calls to attract conference and incentive tourism to Cyprus. The bidding for hosting of conferences should be done by non-profit organisations/associations, and educational/academic institutions that will travel abroad in order to bid for the hosting of conferences/meetings of non-profit regional, European or international organisations/associations, or educational/academic institutions on the island. Cyprus also offers incentives for inspection visits of the destination in general, and meeting Cypriot professionals within this field as well as for conducting familiarisation trips to Cyprus for MiCE.