Cruise Club has been appointed as the representative in India for Dubai Business Events, a division of Dubai Tourism and the city’s official convention bureau. Based out of Mumbai, Cruise Club’s role is to increase Dubai’s market share from incentive groups and corporate meetings. The team has already begun delegate boosting activity, promoting upcoming events such as the Lions Clubs International ISAAME Forum, which will take place in December at Dubai World Trade Centre. It was earlier represented by Charson Advisory.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “India remains a top priority for us, now consistently being the largest source market for tourists to Dubai. This is a feat achieved through years of establishing and building strong trade ties in the market, in addition to the execution of a segment-specific approach across India. Charson Advisory has played a great role in realising this feat, and I would like to take this opportunity to thank them for their consistently professional approach, enduring commitment and dependable work. We look forward to working with them to further strengthen Dubai’s position in the global market, and bring us closer to achieving our goal of welcoming 20 million visitors per year by 2020.”